We are happy to announce for the third year in a row Disrupt has been commissioned by AG BARR to lead the media activation for KA Drinks, working alongside PHD Manchester and Multiply. As part of the deal we have devised and created a unique collaboration between KA and GRM Daily, the UK’s biggest urban culture website, to Unearth the Next Urban Music Star to #GetRated.
The ‘Get Rated’ campaign will provide aspiring urban music stars a platform to share and showcase their talent.
Disrupts approach to KA Drinks has been to embed them consistently within the urban community, aligning them with credible content and a voice to grow the brand from grass roots into the mainstream. This third year will build on the partnership with GRM Daily, creating the #GetRated competition and producing all the content to activate the campaign.
Along with a lead integrated partnership with GRM DAILY the overall campaign will be further amplified through YouTube, Twitter and Outdoor activity. The media campaign will be run from PHD’s Manchester office, with the creative being developed by integrated agency Multiply alongside Disrupt, leading the cross platform activation and content.
If you are an MC, DJ, singer, or producer, we’re giving you the chance to Get Seen, Get Heard and Get Rated!
Head to www.kadrinks.com to check out our Rated acts, then enter the competition by sending us a link to your track or mixtape on Soundcloud or Youtube and tell us why you think you should be one of our Rated acts.
We will be selecting 6 finalists to be showcased on www.kadrinks.com, the finalists will get a #RATED freestyle with GRM Daily and the overall winner will win a professional music video shoot!
Competition closes on 20.06.15 so be quick!
Watch this space for new exciting news, as this only the start of the KA campaign for 2015!