News & Views

Meet the 10 UGC creators brands hire again and again, what makes them a repeat booking, and how to turn one-off content into a long-term partnership.

Discover the top 10 micro-influencers punching above their weight, driving outsized engagement and reshaping influence across digital platforms.

Discover the top 10 influencers who turned personal brands into real businesses - from billion-pound beverages to global fashion empires.

Discover the top 10 beauty influencers in the UK, from Instagram makeup creators to TikTok beauty stars shaping the UK beauty industry.

How do luxury and premium brands scale through creators without losing what makes them special? Disrupt took to Creator Fest Europe with Bremont Watches and Vinted to find out.

Google Search Console's new platform properties let creators measure how creator content performs in Search and Discover.

At Cannes Lions 2026, Disrupt asked brands one question: How much of your influence would survive if you stopped paying for it?

In the age of AI, creators act as trust anchors, helping brands build authenticity, credibility, and genuine audience trust.