Influencer-led affiliate marketing has emerged as a highly effective strategy for brands seeking to amplify their reach and drive sales. We unpack mechanics of influencer-led affiliate marketing, and the benefits for e-commerce brands during Q4 commerce periods.
24 July 2024 5 MIN READ
In a move that's shocked the digital landscape, Google has made a U-turn on blocking third-party cookies. What does it mean for influencer marketing?
23 July 2024 2 MIN READ
Influencer marketing took centre stage for the first time ever at this year's Cannes Lions festival. Stevie Johnson recaps the key insights.
25 June 2024 5 MIN READ
Learn about the influencer advertising regulations that creators and brands need to know when embarking on a partnership or collaboration.
09 April 2024 7 MIN READ
Discover what B2B influencer marketing is, why it's a growing part of the industry and the benefits it can have as part of your overall marketing strategy.
02 April 2024 11 MIN READ
THE DISRUPT COLLECTION
NEWS AND VIEWS
What are the real differences, if any, between these two platforms, which are home to millions of content creators?
12 April 2019 3 MIN READ
In this interview we caught up with our brilliant Influencer Account Manager, Leona McCaul, and discussed all things influencer marketing.
03 April 2019 6 MIN READ
Since its inception in 2014, Air Max Day has quickly become one of the hottest calendar dates of the year.
26 March 2019 1 MIN READ
For the online consumer, information is constantly streaming in from countless brands and at a rapid pace. This gives marketeers two options, sink in the sea of competition or swim.
22 March 2019 3 MIN READ
Influencer trends will come and go, and brands need to be prepared to act whether that be reactively or proactively at all times.
06 March 2019 3 MIN READ
All the updates from the social media and influencer space. Feb '19.
01 March 2019 2 MIN READ