Since its inception in 2014, Air Max Day has quickly become one of the hottest calendar dates of the year.

For the online consumer, information is constantly streaming in from countless brands and at a rapid pace. This gives marketeers two options, sink in the sea of competition or swim.

Influencer trends will come and go, and brands need to be prepared to act whether that be reactively or proactively at all times.

All the updates from the social media and influencer space. Feb '19.

This interview reveals all about the ins and outs of being a full-time influencer, responding to briefs set by brands, how to build and maintain a dedicated audience and much more.

Could there be an online solution to an offline problem? And could the unexpected answer be in the form of influencers?

Content now demands your attention more than ever. We take a look at why you should never stop striving to create content in new ways, with new technologies.

There has been a real shift in bringing mental health issues into the spotlight, particularly within younger age groups who have practically grown up online. Gen Z is the most switched on generation when it comes to mental wellbeing, so it isn't a surprise that many have chosen to turn their backs entirely on social media.