In a move that's shocked the digital landscape, Google has made a U-turn on blocking third-party cookies. What does it mean for influencer marketing?
23 July 2024 2 MIN READ
Influencer marketing took centre stage for the first time ever at this year's Cannes Lions festival. Stevie Johnson recaps the key insights.
25 June 2024 5 MIN READ
Learn about the influencer advertising regulations that creators and brands need to know when embarking on a partnership or collaboration.
09 April 2024 7 MIN READ
Discover what B2B influencer marketing is, why it's a growing part of the industry and the benefits it can have as part of your overall marketing strategy.
02 April 2024 11 MIN READ
We take a deeper look at what sustainability influencers are and how they are making an impact for brands.
21 February 2024 6 MIN READ
THE DISRUPT COLLECTION
NEWS AND VIEWS
Could there be an online solution to an offline problem? And could the unexpected answer be in the form of influencers?
08 February 2019 3 MIN READ
Content now demands your attention more than ever. We take a look at why you should never stop striving to create content in new ways, with new technologies.
19 January 2019 3 MIN READ
There has been a real shift in bringing mental health issues into the spotlight, particularly within younger age groups who have practically grown up online. Gen Z is the most switched on generation when it comes to mental wellbeing, so it isn't a surprise that many have chosen to turn their backs entirely on social media.
18 January 2019 4 MIN READ
2019 is officially upon us and as marketeers one of the best ways to get our brains ticking after copious amounts of turkey is to trend forecast for the year ahead.
03 January 2019 4 MIN READ
Now that more global companies than ever are devoting large chunks of their annual budget to influencer marketing it’s our job to ensure that money is not going to waste.
12 October 2018 3 MIN READ
We’re keen to make sure that all influencers, creators and ambassadors are aware and compliant of the regulations and guidelines.
03 October 2018 3 MIN READ