Influencer-led affiliate marketing has emerged as a highly effective strategy for brands seeking to amplify their reach and drive sales. We unpack mechanics of influencer-led affiliate marketing, and the benefits for e-commerce brands during Q4 commerce periods.
24 July 2024 5 MIN READ
In a move that's shocked the digital landscape, Google has made a U-turn on blocking third-party cookies. What does it mean for influencer marketing?
23 July 2024 2 MIN READ
Influencer marketing took centre stage for the first time ever at this year's Cannes Lions festival. Stevie Johnson recaps the key insights.
25 June 2024 5 MIN READ
Learn about the influencer advertising regulations that creators and brands need to know when embarking on a partnership or collaboration.
09 April 2024 7 MIN READ
Discover what B2B influencer marketing is, why it's a growing part of the industry and the benefits it can have as part of your overall marketing strategy.
02 April 2024 11 MIN READ
THE DISRUPT COLLECTION
NEWS AND VIEWS
Facebook have finally confirmed plans for their new digital currency, which is expected to launch next year.
18 June 2019 3 MIN READ
This update, which Instagram are calling ‘branded content ads’, benefits both the brand and influencer in many ways.
11 June 2019 2 MIN READ
All the updates from the social media and influencer space. May '19.
05 June 2019 3 MIN READ
From an influencer marketing perspective, it’s always interesting to see how brands create reactive campaigns around what can often be short-lived fame.
04 June 2019 3 MIN READ
The third and final edition of our streetwear series, Foundfluencer.
15 May 2019 1 MIN READ
In order to determine the true success of a campaign, first you need to identify what success means to your brand/client.
10 May 2019 3 MIN READ