Top 10 Fashion Influencers Leading The UK Social Media Runway
6 MIN READ
Fashion influencers have long been core players within the influencer marketing landscape. From the early days of fashion blogs to the rise of Instagram and TikTok, the transition to social media was inevitable, and ever since, style creators have shaped trends and influenced purchasing decisions on a massive scale. Trailblazers like Barbara Rossi and Zoe Sugg pioneered this space, captivating audiences with their YouTube ‘lookbooks’ that sent teens flocking to Topshop for those frilly socks.
Today, social media is the home of trend spotting, with “cores” like cottagecore or normcore defining entire aesthetics and shaping consumer behaviour. Fashion influencers have become key navigators of the ever-changing style landscape, offering guidance and inspiration as trends evolve at a breakneck pace.
Yet, in an era where fast fashion dominates, sustainability is more critical than ever. The fashion industry is the second-largest consumer of water and accounts for 2–8% of global carbon emissions. Platforms like Vinted are stepping in to offer solutions, empowering consumers to embrace second-hand fashion and reduce their environmental impact—all while putting style at the centre.
What is a fashion influencer?
A fashion influencer is a content creator who specialises in sharing fashion-related insights, trends, and inspiration with their social media audience. These influencers act as digital tastemakers, shaping style trends and providing valuable advice on all things fashion.
Fashion influencers cater to diverse tastes and niches, including:
- Sharing “outfits of the day” (OOTD) for style inspiration.
- Providing practical style advice and tips.
- Curating seasonal trend forecasts to keep followers updated.
- Advocating for causes such as sustainability, ethical fashion, or inclusivity.
For brands, fashion influencers are powerful partners who can boost visibility, drive engagement, and connect products with highly engaged audiences. For consumers, they offer accessible inspiration, personalised recommendations, and insight into emerging trends, making fashion more approachable and relevant.
Hannah’s top 10 fashion influencers
Kavita Donkersley (@shewearsfashion)
Kavita Donkersley is the ultimate Charity Shop Queen. Her popular “Thrift or Miss” series is a fan-favourite, where she hunts for hidden gems in charity shops and lets her followers weigh in on whether they’re a hit or a miss. Known for her vibrant, bold, and totally unique style, Kavita has mastered the art of transforming second-hand finds into runway-worthy looks. Her creative collaborations with brands elevate thrifting to new heights, proving that sustainable fashion can be both chic and fun. Who knew thrifting could look this good?
Victoria Magrath (@victoria)
Victoria, the ultimate OG fashion influencer, first hit the scene with her blog Inthefrow, and she hasn’t slowed down since. With over 1.2 million Instagram followers in 2024, she continues to captivate audiences with her impeccable taste in high-end fashion and meticulously curated content. Victoria’s blend of elegance, creativity, and authenticity has cemented her status as a true icon in the style world, inspiring countless fans and redefining luxury for a digital generation.
Alexandra Stedman (@alexandra.stedman)
Alexandra Stedman brings a fresh perspective to fashion with her philosophy of making the most of the wardrobe you already own. As a seasoned fashion editor and influential style creator, her feed is a treasure trove of practical styling hacks, DIY ideas, and clever tips to maximise every outfit. Alexandra’s approachable yet sophisticated content empowers her audience to create stunning looks without constantly buying new clothes, making her a go-to for anyone seeking sustainable and creative style inspiration. With our passion for everything pre-loved Alexandra was always going to be one of my top fashion influencers.
Stephanie Yeboah (@stephanieyeboah )
Stephanie is a style creator, freelance writer and style contributor for Marie Claire UK. Known for her empowering advocacy for plus-size representation in the fashion industry, Stephanie inspires her audience with her bold, stylish looks and thought-provoking insights into body positivity and inclusivity. Beyond her content creation, Stephanie has also ventured into design with her own jewellery collection, showcasing her creative flair and entrepreneurial spirit. A trailblazer in every sense, she continues to champion meaningful change while redefining what it means to be stylish and confident. A no-brainer for our top fashion influencer list.
Eve-Lily (@evelilycp)
Eve-Lily isn’t just a style icon; she’s the “Maximalist Cat Lady” (thanks, Vogue), and she owns it like a badge of honour. Her socials are a wild, wonderful collage of eclectic fashion, impeccably curated to keep her 600k+ followers hooked. With her fearless approach to style and magnetic personality, Eve-Lily is the ultimate muse for anyone craving a dash of eccentricity in their feed.
Louis Mitchell (@im.5ft)
Louis is a rising star in men’s fashion you need to keep on your radar. A go-to creator for fresh street style, his content is dynamic, featuring next-level reels that draw massive engagement. From styling his girlfriend with pro-level finesse to dropping innovative clothing care hacks, Louis delivers creative, high-energy content that leaves us excited to see what he does next – putting him firmly on the fashion map.
Wen Yi Teong (@wenyiteong)
Wen Yi Teong embodies effortless cool with her sleek, classy street style. Her Instagram is packed with reels brimming with outfit inspiration that her followers can’t get enough of. Though currently a micro-creator, Wen’s top-tier content has her poised for a breakout moment. Keep an eye on her—this rising star is one to watch!
Mr Panesar @mr.panesar.archived
Mr Panesar is a master eco-conscious fashion influencer with a unique flair. His feed showcases second-hand finds, innovative outfit rotations, and a spotlight on independent brands. With thoughtful style videos that blend creativity and sustainability, Mr Panesar proves you can stay on-trend while championing the planet. His weekly shoe and outfit rotations are pure genius, inspiring followers to rethink and rework their wardrobes.
Jordan Bunker (@jordanbunker)
Jordan Bunker, Manchester’s menswear maestro, is the epitome of understated cool. Known for his sharp eye for photography and effortlessly stylish looks, Jordan’s content strikes the perfect balance between sleek tailoring and laid-back streetwear. Every post exudes sophistication, making his Instagram a must-follow for menswear enthusiasts.
Meagan Wells (_meaganwells)
Meagan Wells is leading the charge in midsize fashion, combining confidence and style in everything she does. Her content celebrates body positivity, featuring glamorous looks that flatter all shapes and sizes. Whether she’s sharing chic athleisure or dazzling red-carpet-worthy ensembles, Meagan delivers the tips, tricks, and inspiration to empower her audience. She’s proof that confidence is the ultimate accessory.
Fashion Influencer Marketing & the Opportunities for Brands
These top fashion influencers have become trusted style guides for countless audiences, offering inspiration, advice, and a fresh perspective on trends. Their loyal and highly engaged followers return for the authentic, relatable content that defines their unique brands.
For companies exploring fashion influencer marketing, collaborating with creators like these isn’t just about increasing brand visibility—it’s about forging meaningful connections with new audiences. By aligning with these influential trendsetters, brands can build lasting relationships with potential customers and translate inspiration into tangible results.
The opportunities for impactful partnerships in the fashion space are endless. If you’re ready to harness the power of influencer marketing and elevate your 2025 fashion campaigns, now’s the perfect time to make your move. Get in touch today.
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