UGC Agency

UGC

GLOBAL INFLUENCER MARKETING AWARDS

THE DRUM RECOMMENDED

IMTB

BEST WORK PLACES

HEBE FOUNDATION

UK SOCIAL MEDIA AWARDS

REAL CREATORS & REAL CONTENT THAT PERFORM, BEYOND JUST CLICKS

The content that people trust doesn’t feel like advertising. It comes from the creators that know the jokes, the references, the frustrations, the language and the behaviours of a certain corner of the internet. Because they live it everyday.

From product storytelling and social-first video to testimonials and always-on creative, every asset should feel native to the platform, real in the feed and stay true to your brand. The result is content that builds confidence and gives audiences a reason to engage.

Impact is bigger than views. As a UGC agency, we deliver creator-led content that builds credibility and drives performance from the first scroll to final sale.

GENUINE, ORGANIC AND HONEST

People trust people. UGC gives your brand a more honest way to show up, through creators who can make your product feel part of everyday life.

With the right creator, a clear audience insight and a well-shaped brief, their content becomes your strongest proof point.

Disrupt UGC agency manages the process from creator matching through to delivery. You get the flexibility to scale content around your needs, without losing the quality or authenticity that makes it work.

FROM CREATOR DISCOVERY TO CAMPAIGN RESULT

We turn UGC into assets that work across every channel. Our process covers the creator match, the brief, and the tracking, so every piece of content earns its place. Here’s how we do it:

1. KICK-OFF CALL

Once you sign with Disrupt, your account manager walks you through the brief, timelines, and what success looks like, so the whole team starts from the same page.

2. UGC DISCOVERY

We use our own network of UGC creators, industry contacts, and search tools to find people who suit your brand, matched on fit and style, not follower count.

3. SHORTLIST & SELECTION

We send you a shortlist of UGC creators who suit your brand and your budget. You pick the ones you want, we handle the rest.

4. CONTRACTING & BRIEFING

We write the brief, manage contracts, and sort the legal and operational details, so you're not chasing paperwork.

5. CONTENT CREATION

Your chosen creators shoot the UGC: reels, images, or both, depending on your brief. We manage communication throughout and send everything to you for approval.

6. CONTENT DELIVERY

Two rounds of amends are built in as standard, so you keep control without slowing things down. Once approved, you get every UGC asset, ready to use across your channels.

7. PERFORMANCE TRACKING

Once your UGC is live, we track how each asset performs and pull the results into a report you can actually use, views, engagement, and what it delivered against your goals.

8. FEEDBACK & NEXT STEPS

We wrap up with a debrief on what worked and why, then use it to sharpen the brief for your next round of UGC.

UGC SERVICES

UGC SERVICES COVERED

UGC CREATOR SELECTION

Fit matters more than follower count. We use audience data and manual vetting to match every UGC creator to your brand, your product, your platform, and the style of content that will perform.

CREATOR RELATIONS

We manage every UGC creator relationship directly, from first-time collaborators to established performers. That means clear briefs, fast turnarounds, and content that reads as genuine, not scripted.

PRODUCT SEEDING

We run seeding programmes that put your product directly in creators' hands, chosen for relevance, not reach. The result is organic content and real advocacy, without the cost of a paid campaign.

STRATEGY & CREATIVE PLANNING

We handle the brief, the creator communication, and the approval rounds, so every piece of content lands on time and on brand. You get finished assets, not a pile of raw footage to sort through.

REPORTING & OPTIMISATION

We report on what the content actually did, measuring the metrics that matter most and feeding those results directly into the next brief, so every round of UGC outperforms the last and creates meaningful influence.

WHY DISRUPT?

Disrupt is a UGC Creator Agency based in London and operating globally to plan, produce and activate influencer, UGC and paid amplification campaigns that command attention and inspire action.

AUDIENCE-FIRST

Every brief starts with the people it needs to reach. Their culture, behaviours, motivations and social habits shape the creator selection, the content and the channel. We create UGC that shows up at the right moment and gives people a reason to act.

EXPERT EXPERIENCE

We’ve delivered influencer, UGC and paid social campaigns for start-ups moving fast and global brands operating at scale, in the UK and internationally. That range means we know what a brief actually needs, whatever the size of the business behind it.

INDUSTRY RECOGNITION

Our content and performance campaigns have earned recognition from the Global Influencer Marketing Awards and the UK Social Media Awards. Your brand could be next.

What is UGC?

User Generated Content (UGC) is real content made by real people. That means creators making authentic posts, videos and reviews featuring a product in their own style. It sits apart from influencer content because reach isn’t the point, credibility is. Audiences trust a genuine recommendation over a polished ad. UGC works across paid social, organic channels and product pages, giving brands content that performs because it doesn’t look like marketing. Creator-led, audience-first, built to convert.

What are the benefits of User Generated Content?

UGC delivers on cost, speed and trust. It costs a fraction of a studio shoot, turns around in days not weeks, and consistently outperforms branded content on engagement because audiences respond to people, not polish. Brands scale content volume across multiple creators without scaling production budget. It also gives paid social a steady supply of fresh, testable assets, so campaigns don’t stall waiting on the next shoot. Used well, UGC builds an always-on content engine.

Do I have the right to reuse the assets created through UGC?

Usage rights are agreed upfront, not assumed. Every Disrupt contract sets out exactly where a brand can use creator content, organic social, paid social, email, or website, and for how long. Some campaigns include full usage rights from day one; others are negotiated per channel. We handle these agreements directly with creators, so brands get clarity before content goes live.