An emerging category in a predominantly video lead space, audio influencers are those that use live conversation rooms, voice messaging and podcasts as a means of social influence.

Brands are looking to Gen-Z to revitalise. Those that saw peak popularity in the previous decade aren't walking, but running to the aid of influencers... and it's working.

Having been in this industry for quite some time now, we've formed great relationships with influencers and talent agents alike which has allowed us to peak behind the curtain and get insight into what it means to an influencer to partner with right brands for them!

If the brand fits, most influencers will be happy to receive a product and if they like it, share it organically to their audience.

It’s had a bumpy decade or so but is standing strong on over 319M daily active users. Let's look at some of the new features.

While Gen Z are much more aware of when they are being targeted with ads on social media nowadays, this doesn’t deter from the need to have what everyone else does.