UGC
Authentic creator-led content that builds trust, captures attention, and turns audiences into engaged customers
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GLOBAL INFLUENCER MARKETING AWARDS
THE DRUM RECOMMENDED
IMTB
BEST WORK PLACES
HEBE FOUNDATION
UK SOCIAL MEDIA AWARDS
WHY YOUTUBE IS THE MOST POWERFUL PLATFORM FOR LONG-TERM BRAND INFLUENCE
WHY YOUTUBE IS THE MOST POWERFUL PLATFORM FOR LONG-TERM BRAND INFLUENCE
Most social platforms are built for scrolling. YouTube is built for watching. That distinction matters more than it might seem, because an audience that has actively chosen to sit and consume a piece of content is a fundamentally different audience to one that paused mid-scroll.
YouTube’s 54.8 million active users in the UK aren’t browsing. They’re searching for reviews, recommendations and content that helps them make decisions. When a creator they’ve followed for years integrates your brand into that kind of content, the influence runs deep. It’s not an impression. It’s a moment of genuine consideration.
That’s the opportunity Disrupt YouTube influencer marketing agency builds campaigns around. Connecting brands with creators whose audiences are already primed to listen, at the exact point where influence changes behaviour.
YouTube influencer marketing covered
HOW DISRUPT USES YOUTUBE IN INFLUENCER CAMPAIGNS
Dedicated brand videos, mid-roll integrations, sponsored segments, product placements. YouTube offers more commercial integration options than any other platform. Disrupt identifies the right format for your objective and builds a content strategy around it, ensuring your brand appears in the most contextually relevant and trusted environment possible.
YouTube Shorts is rapidly becoming a serious discovery channel, with 43% of major ad buyers now investing in the format. We integrate Shorts into YouTube influencer campaigns to extend reach, drive top-of-funnel awareness and capture audiences who may not yet engage with long-form content.
YouTube's creator ecosystem is vast. Finding the right influencer requires more than a niche keyword search. We use subscriber demographic data, engagement analytics, view-to-subscriber ratios, audience retention metrics and brand safety signals to build a precise picture of which creators will genuinely work for your campaign.
YouTube audiences are highly attuned to inauthenticity. An integration that feels forced will be skipped, or worse, called out. We write briefs that give creators the context and commercial direction they need, while preserving the natural, trusted delivery that makes YouTube influencer content credible.
Views are the entry point. We track watch time, click-through rate, traffic referrals, search uplift, audience retention and conversion attribution, connecting YouTube influencer activity to the commercial outcomes your business actually cares about.
Disrupt is a YouTube influencer marketing agency focused on scaling trust, not just reach. With performance at the core, we connect brands with creators who convert, driving deeper engagement, stronger advocacy, and results that speak for themselves.
Authentic creator-led content that builds trust, captures attention, and turns audiences into engaged customers
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Data-driven campaigns that cut through the noise, scale reach and convert audiences into customers
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Clear insights that track performance, prove impact and fuel smarter marketing decisions
Contact UsOUR YOUTUBE INFLUENCER MARKETING PROCESS
YouTube campaigns require more strategic depth and creative lead time than short-form platforms. Our process is designed to deliver quality at every stage, from the initial brief to the post-campaign debrief.
We define your campaign objectives, target audience and content format approach. Long-form integration, Shorts, or both – the structure is built around your commercial goal, not a template.
We search our creator database and intelligence tools for YouTube influencers whose subscriber demographics, content niche and performance patterns genuinely align with your target audience and brand. Every shortlisted creator is assessed on channel-level data, not just surface metrics.
You receive a curated shortlist with full channel analytics and audience breakdowns. You make the final decision. We handle everything from that point.
We write detailed creative briefs tailored to YouTube's long-form environment, negotiate all commercial terms and manage contracts. Deliverables, usage rights, review processes and timelines are all locked in before production begins.
Creators produce content in line with the brief. Videos are submitted for review before going live. Our team manages the revision process to ensure brand alignment without compromising the creator voice that makes YouTube content effective.
Content publishes on YouTube. We monitor performance closely in the days and weeks that follow, tracking key metrics and flagging optimisation opportunities as they emerge.
A comprehensive performance report covering reach, watch time, engagement, traffic referrals and conversion data. Clear insight on what worked, what to refine and how to build on the campaign in the next phase.
YouTube demands more from an agency than most platforms. Longer formats, more complex creative briefs, longer lead times and higher stakes when something misses. Disrupt YouTube marketing agency brings the strategic depth, creator knowledge and production rigour to get it right, building campaigns that earn attention and prove commercial value.
YouTube audiences are actively seeking content, not passively consuming it. We build campaigns that position your brand inside moments of genuine audience interest, not just around content that happens to be popular.
From niche micro-creators with hyper-engaged subscriber bases to established YouTube names with millions of followers, our creator network spans the full spectrum. We find the right fit for your objective, not the most obvious name in your space.
We track the metrics that demonstrate real business impact. Views without outcomes aren’t a result. We make sure every YouTube campaign we run can be connected back to commercial performance clearly, and without ambiguity.
Unlike platforms where content is passively served into a feed, YouTube is a search-driven platform. People actively seek out content; reviews, tutorials, comparisons, recommendations, with clear intent. That makes the audience significantly more receptive to brand integration when it appears in contextually relevant content. The creator relationship on YouTube also tends to be deeper and longer-standing than on short-form platforms, which amplifies the trust transfer when an influencer recommends a product.
YouTube Shorts are short-form, vertical videos that function similarly to TikTok and Instagram Reels, designed for discovery and serving non-subscriber audiences through YouTube’s Shorts feed. They sit alongside long-form content in an influencer campaign, typically serving a top-of-funnel role: driving awareness and audience growth, while longer videos do the heavier lifting on consideration and conversion.
We go considerably beyond view count. Our reporting framework covers watch time and retention (which tells you whether content actually held attention), click-through rate to your destination, traffic and referral data from your website analytics, search uplift for branded terms, and direct conversion attribution. The goal is always to connect creator activity to commercial outcomes, not just platform metrics.
YouTube is a powerful channel for brands in categories where considered purchase decisions matter; tech, beauty, gaming, automotive, finance, fitness and lifestyle all perform strongly. It’s also highly effective for product launches, where detailed creator reviews can drive significant search and purchase intent. That said, with 54.8 million active users in the UK across virtually every demographic, YouTube can work for almost any brand with the right creator strategy.
Because we treat YouTube campaigns with the strategic seriousness they deserve. We combine deep creator knowledge with data-led matching, rigorous briefing and commercial reporting to deliver YouTube influencer programmes that prove their value. If you’re looking for views, there are easier ways. If you’re looking for genuine influence that drives business outcomes, Disrupt agency is the right partner.
People talk
This campaign is yet another confirmation that choosing Disrupt as our partner three years ago was the right decision.
Galana Enyaeva
Marketing and Communications Manager – Wizz Air UK
From start to finish, Disrupt has been excellent. It’s challenging getting our target audience interested in accountancy, without jeopardising the brand. However, our account manager Hannah was very patient, gave us many options and content ideas to run with, and smashed our KPI targets.
Hannah Bailey
Marketing Manager, National Marketing
Disrupt have been stellar in helping us develop our Influencer Marketing, mixing incredible knowledge of the industry with being the most friendly and smart people. There’s not much to dislike to be honest, the team is just great to work with; responsive, solution-driven, strategically focused, and genuinely nice people!
Mathieu Couret
Senior Influencer Marketing Manager – Vinted
Disrupt is more than our influencer marketing agency. They are a trusted partner we can consistently rely on. With deep market expertise and a data-driven approach, their team combines professionalism with genuine integrity, making it a true pleasure to collaborate with them.
Galana Enyaeva
Marketing and Communications Manager – Wizz Air UK
Working with Disrupt has been incredible. They have taken every brief we’ve provided and executed it better than we could have imagined. A brilliant influencer marketing agency.
Kiran Hothi
Head of Marketing – Ethos
“Our partnership has been such a positive experience! Disrupt has given us strong results beyond our monthly goals while helping us build relationships with creators across Europe. Looking forward to all that we accomplish in this next year!”
Savannah Wasserman
Senior Manager, Social Media & Content, WÜSTHOF USA
“Disrupt have played an integral role in the brand launch for us across key territories. Working with over 100 influencers across the year has demanded significant planning and attention to detail, which they have delivered excellently.”
MARINA GARCIA BALLESTERO
SOCIAL MEDIA MANAGER, FANHOME
“It’s a real pleasure to work with Team Disrupt. They have a very personal approach to building out activations, and I’ve enjoyed working closely with them to scale up our influencer activity in the UK over the last year.”
CHARLOTTE WILLIAMSON
INFLUENCER & CONTENT MARKETING MANAGER EMEA, TOMS
Disrupt was a dream agency to work with – seamless communication and execution, always supportive with feedback and tight delivery deadlines. The selected influencers also matched our campaigns so well, and really elevated the overall look and feel. They were able to bring all of our ideas to life, even better than we imagined.
Michelle Sperling
Trade Marketing Coordinator, ECCO
“Disrupt has helped us significantly grow our app sign-ups in the UK through a multi-channel influencer marketing campaign, even causing us to hit global record ROI in September for Influencer activity!”
MATHIEU COURET
Influencer Marketing Manager, Vinted
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Award-winning results
Time and time again
Best Travel and Lifestyle Campaign, Gold
Influencer Marketing Awards
Best Campaign for ROI, Silver
Influencer Marketing Awards
Best Use of Budget, Bronze
Influencer Marketing Awards
Integrated Content Campaign of the Year
UK Content Awards
Best Workplaces, Medium Organisations
Great Places to Work, UK
Integrated Campaign
Digital Growth Awards