OBJECTIVE

LELO set out to launch its Enigma double sonic massager with impact, aligning the campaign with Valentine’s Day to capitalise on peak interest in intimacy and self-love. The objective was to drive mass awareness, generate genuine engagement, and push meaningful traffic to site, with a hard performance target of 500,000 unique views. As a global leader in luxury sexual wellness, LELO is no stranger to influencer marketing. But for this campaign, they needed a partner to handle large-scale execution. After a successful past collaboration, they came back to Disrupt for our proven ability to source diverse, values-aligned creators and deliver end-to-end campaign management with speed, scale, and precision.

SOLUTION

LELO’s standards are high, and rightly so. Every creator had to authentically reflect the brand’s values of inclusivity, empowerment, and premium positioning. Disrupt refined our targeting to reach LELO’s core audience of women aged 25–45, including couples, with a focus on affluent millennials and Gen X women who value intimacy, self-care, and high-end wellness. Instagram was selected as the sole platform for its visual storytelling power and more flexible content guidelines. We kept the brief clear but open, aligning creators to key brand messages while giving them the freedom to create content that felt natural to their voice and audience. The result was confident, creative storytelling that felt genuine and resonated deeply.