![logo-head-img](https://disruptmarketing.co/wp-content/uploads/2023/08/LELO-CASE-STUDY.jpg)
![logo-head-img](../../wp-content/themes/disrupt/images/overlays/Distressed Grunge Overlay 01.png)
SOME OF OUR LATEST WORK
1.8M
Total Following
650K
Total Impressions
32k
Total Engagements
28%
Av Impression Rate
Leveraging content creators to drive awareness and consideration for LELO's new product range
Approach
![Logo meaningful](https://disruptmarketing.co/wp-content/uploads/2022/07/Group-1282.png)
OBJECTIVE
LELO approached Disrupt with the goal of leveraging the power of influencers across multiple social channels to drive awareness and consideration of two new products in their adult toy range - the LELO Dot Cruise and Sona 2 Travel.
![Logo Love](https://disruptmarketing.co/wp-content/uploads/2022/06/case-study-icon1.png)
CHALLENGE
The challenge our client faced was identifying content creators who not only aligned with the brand but were also comfortable discussing their personal lives, including their sex life. Additionally, these creators needed to demonstrate the capacity to meet the desired impression targets on YouTube.
![att-img](https://disruptmarketing.co/wp-content/uploads/2023/08/LELO-CASE-STUDY.jpg)
![Logo bars](https://disruptmarketing.co/wp-content/uploads/2022/06/case-study-icon2.png)
Solution
Disrupt contracted 7 influencers, all of whom created authentic and engaging content which promoted LELO's products in a creative way in line with the brands messaging. Each creator was handpicked based on their content niche, audience and alignment to the brand's values.
The content we delivered as part of this campaign was not only highly engaging, informative, and entertaining but also achieved high impressions and views. Every influencer contracted had a genuine interest in and connection to the brand, which resonated through their content and the enthusiastic responses of their audiences. Numerous followers expressed body-positive comments and praise to the creators for being open in their content.
RESULTS
1.8M Total Following
650K Total Impressions
32k Total Engagements
28% Av Impression Rate
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Read moreAWARD-WINNING RESULTS
TIME AND TIME AGAIN
![star-award](../../wp-content/uploads/2022/08/Influencer-Award.png)
Best Campaign for ROI, Silver
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![star-award](../../wp-content/uploads/2022/08/Influencer-Award.png)
Best Use of Budget, Bronze
Influencer Marketing Awards
![star-award](../../wp-content/themes/disrupt/images/awards/Rectangle.png)
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
![star-award](../../wp-content/themes/disrupt/images/awards/Star.png)
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
![star-award](../../wp-content/themes/disrupt/images/awards/Flame.png)
INTEGRATED CAMPAIGN
Digital Growth Awards