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Leveraging content creators to drive awareness and consideration for LELO's new product range
LELO approached Disrupt with the goal of leveraging the power of influencers across multiple social channels to drive awareness and consideration of two new products in their adult toy range - the LELO Dot Cruise and Sona 2 Travel.
The challenge our client faced was identifying content creators who not only aligned with the brand but were also comfortable discussing their personal lives, including their sex life. Additionally, these creators needed to demonstrate the capacity to meet the desired impression targets on YouTube.
Disrupt contracted 7 influencers, all of whom created authentic and engaging content which promoted LELO's products in a creative way in line with the brands messaging. Each creator was handpicked based on their content niche, audience and alignment to the brand's values.
The content we delivered as part of this campaign was not only highly engaging, informative, and entertaining but also achieved high impressions and views. Every influencer contracted had a genuine interest in and connection to the brand, which resonated through their content and the enthusiastic responses of their audiences. Numerous followers expressed body-positive comments and praise to the creators for being open in their content.
1.8M Total Following
650K Total Impressions
32k Total Engagements
28% Av Impression Rate
TIME AND TIME AGAIN
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
Digital Growth Awards