From an influencer marketing perspective, it’s always interesting to see how brands create reactive campaigns around what can often be short-lived fame.

The third and final edition of our streetwear series, Foundfluencer.

In order to determine the true success of a campaign, first you need to identify what success means to your brand/client.

What are the real differences, if any, between these two platforms, which are home to millions of content creators?

In this interview we caught up with our brilliant Influencer Account Manager, Leona McCaul, and discussed all things influencer marketing.

Since its inception in 2014, Air Max Day has quickly become one of the hottest calendar dates of the year.

For the online consumer, information is constantly streaming in from countless brands and at a rapid pace. This gives marketeers two options, sink in the sea of competition or swim.

Influencer trends will come and go, and brands need to be prepared to act whether that be reactively or proactively at all times.