SOME OF OUR LATEST WORK
Delivering SUPER brand awareness in Admiral’s new pet insurance offering and their partnership with DC Comics!
Admiral wanted to use influencers to raise awareness of their re-launched pet insurance offering, for which they had partnered with the film DC League of Super-Pets.
Working within the highly regulated insurance industry we faced multiple approval points, as content needed to be checked and approved by both Admiral and DC. Admiral were also keen for the content to deliver credibility but also fit in with the fun nature of the DC film.
Due to the nature of the industry and DC’s considerable requirements, we spent a lot of time with Admiral nailing an exacting list of requirements for the brief and devising a compelling creative approach. Knowing the content would also need to be approved by DC, we included a lengthy approval process in the timeline and communicated this to influencers.
We worked with a range of content creators across Instagram and TikTok within different niche verticals, including vets to ensure credibility and fun petfluencers who could deliver thumb-stopping creative that would generate impressions. Our rigor, great relationship-building and creativity led to campaign that performed 150% above targeted KPIs.
511k Total impressions (150% over target)
5.5% engagement rate
63k story opens
TIME AND TIME AGAIN
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
Digital Growth Awards