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SOME OF OUR LATEST WORK

Admiral

511k

Total impressions

20k

engagements

5.5%

engagement rate

63k

story opens

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Delivering SUPER brand awareness in Admiral’s new pet insurance offering and their partnership with DC Comics!

Approach

Logo meaningful

OBJECTIVE

Admiral wanted to use influencers to raise awareness of their re-launched pet insurance offering, for which they had partnered with the film DC League of Super-Pets.

CHALLENGE

Working within the highly regulated insurance industry we faced multiple approval points, as content needed to be checked and approved by both Admiral and DC. Admiral were also keen for the content to deliver credibility but also fit in with the fun nature of the DC film.

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Solution

Due to the nature of the industry and DC’s considerable requirements, we spent a lot of time with Admiral nailing an exacting list of requirements for the brief and devising a compelling creative approach. Knowing the content would also need to be approved by DC, we included a lengthy approval process in the timeline and communicated this to influencers.

We worked with a range of content creators across Instagram and TikTok within different niche verticals, including vets to ensure credibility and fun petfluencers who could deliver thumb-stopping creative that would generate impressions. Our rigor, great relationship-building and creativity led to campaign that performed 150% above targeted KPIs.

RESULTS

511k Total impressions (150% over target)
20k engagements
5.5% engagement rate
63k story opens

AWARD-WINNING RESULTS

TIME AND TIME AGAIN

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BEST TRAVEL AND LIFESTYLE CAMPAIGN, GOLD

Influencer Marketing Awards

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Best Campaign for ROI, Silver

Influencer Marketing Awards

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Best Use of Budget, Bronze

Influencer Marketing Awards

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INTEGRATED CONTENT CAMPAIGN OF THE YEAR

UK Content Awards

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BEST WORKPLACES, MEDIUM ORGANISATIONS

Great Places to Work, UK

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INTEGRATED CAMPAIGN

Digital Growth Awards