SOME OF OUR LATEST WORK
We Generated over 1 million impressions for Döner Shack thanks to some of london's top local influencers!
The primary objective of our influencer marketing campaign was to generate a buzz of excitement around the opening of Döner Shack's first restaurant in Baker Street, London. We were tasked with providing influencers for the event to effectively educate potential customers about the restaurants menu, entice them to visit and experience Döner Shack first-hand.
The main challenge we faced with this project was hand selecting the most relevant and impactful influencers with high social followings, whilst ensuing they authentically aligned with the brand and the brands target demographic.
We contracted a total of 13 influencers local to the restaurant, all of which had highly engaged followings. By supplying our creators with detailed briefs for the evening ahead of time, they were able to ideate their content in advance, leading to increased content creation while at the event. By allowing the influencer full creative freedom on the night we were able to ensure authenticity was at the heart of all content that went live for the brand.
As part of our partnership with Döner Shack, we had prepared and supervised the event agenda, acting a key point of contact for the brand in the build up to the restaurant opening. The resulting content was engaging, candid and creative, resulting in over 1 million impressions to open the store with a bang!
13 Influencers Used
27K total engagements
1.4K Link Clicks
"Disrupt agency were a pleasure to work with from start to finish! The brief was detailed, well laid out and aesthetically pleasing which made it super easy to follow and understand the deliverables - the Disrupt team on event night were so welcoming, fun and upbeat, all in all a great experience!"
TIME AND TIME AGAIN
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
Digital Growth Awards