SOME OF OUR LATEST WORK
Achieving multiple sales across multiple territories through the successful launch of a new brand for Fanhome.
Fanhome, a subscription-based model-build and figurine collectibles brand for the world’s most popular franchises, wanted to work with creators in geek communities across the UK, Germany and the US in a long-term, sustained way, to drive awareness and sales.
The brand needed to target influencers in a very specific niche, which were hard to find. Being a new brand meant influencers – and their audiences – were also cautious about engaging without awareness already in place.
We leveraged our extensive local market knowledge of the influencer landscape across the US, Germany and UK to craft detailed lists of potential influencers across Facebook, Instagram, YouTube and Twitch. These lists encompassed niche communities and model building forums as well as macro geek influencers, to ensure both mass awareness as well as resonance and consideration.
As Fanhome is a new brand, we devoted a lot of time to crafting the perfect pitch and brief to ensure the content that influencers created would fulfil the dual task of introducing and launching the brand and driving sales. We capitalised on our excellent relationship-building capabilities and our ability to manage influencers at scale to drive goodwill and interest. This has resulted in long-term relationships for the brand, which now has a loyal and devoted community of creators and consumers in their key markets.
542 pieces of content
£1.2m subscription sales
"Disrupt have played an integral role in the brand launch for us across key territories. Working with over 100 influencers across the year has demanded significant planning and attention to detail, which they have delivered excellently."
MARINA GARCIA BALLESTERO
SOCIAL MEDIA MANAGER, FANHOME
TIME AND TIME AGAIN
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
Digital Growth Awards