SOME OF OUR LATEST WORK
Massively increasing the volume of Gen-Z visitors to Madame Tussauds London by positioning it as a cool and fun place to go to.
To position Madame Tussauds London as a fun attraction to Gen-Z by working with influencers who could create fun and engaging short form videos that had the potential to go viral.
Finding influencers who could tap into current trends effectively, and translate that into a trip to Madame Tussauds London which they could showcase to their audience.
We worked with influencers that had the ability to create cool and engaging video content on Instagram Reels and TikTok. Our creators knew what young audiences wanted to see. They tapped into this by using viral sounds and integrating trending topics such as James Bond and Squid Game, making their content more culturally relevant.
The creators were able to position the attraction as a fun place for young people to visit through these videos, and then tell a longer story on Madame Tussauds London via Instagram stories. This mash up of different platforms and narratives resulted in high impressions/engagement rates, with targets being surpassed significantly.
1.3m Total Following
33k+ Total Engagements
6.8% Campaign Engagement Rate
"Madame Tussauds was a brilliant account to work on. Not only were we working with super talented creators delivering viral short-form video content, I visited the attraction three times in one week to ensure a seamless delivery - talk about being on the ground! We won Bronze at the Influencer Marketing Awards for this work, a very proud achievement."
Senior Account Manager, Disrupt
TIME AND TIME AGAIN
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
Digital Growth Awards