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SOME OF OUR LATEST WORK
1.3m
Total Following
650k
Impressions
33k+
Total Engagements
6.8%
Campaign Engagement Rate
Massively increasing the volume of Gen-Z visitors to Madame Tussauds London by positioning it as a cool and fun place to go to.
Approach
![Logo meaningful](https://disruptmarketing.co/wp-content/uploads/2022/07/Group-1282.png)
OBJECTIVE
To position Madame Tussauds London as a fun attraction to Gen-Z by working with influencers who could create fun and engaging short form videos that had the potential to go viral.
![Logo Love](https://disruptmarketing.co/wp-content/uploads/2022/06/case-study-icon1.png)
CHALLENGE
Finding influencers who could tap into current trends effectively, and translate that into a trip to Madame Tussauds London which they could showcase to their audience.
![att-img](https://disruptmarketing.co/wp-content/uploads/2022/08/madame-tussauds-case-study-feature-1.jpg)
![Logo bars](https://disruptmarketing.co/wp-content/uploads/2022/06/case-study-icon2.png)
Solution
We worked with influencers that had the ability to create cool and engaging video content on Instagram Reels and TikTok. Our creators knew what young audiences wanted to see. They tapped into this by using viral sounds and integrating trending topics such as James Bond and Squid Game, making their content more culturally relevant.
The creators were able to position the attraction as a fun place for young people to visit through these videos, and then tell a longer story on Madame Tussauds London via Instagram stories. This mash up of different platforms and narratives resulted in high impressions/engagement rates, with targets being surpassed significantly.
RESULTS
1.3m Total Following
650k Impressions
33k+ Total Engagements
6.8% Campaign Engagement Rate
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TIME AND TIME AGAIN
![star-award](../../wp-content/uploads/2022/08/Influencer-Award.png)
Best Campaign for ROI, Silver
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Best Use of Budget, Bronze
Influencer Marketing Awards
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INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
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Great Places to Work, UK
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INTEGRATED CAMPAIGN
Digital Growth Awards