We planned a trip to Mallorca where selected influencers could immerse themselves in the brand experience. Despite a substantial budget, only 3 influencers were chosen for this campaign as the client wanted a few big names to produce a lot of content. Following thorough outreach, 2 influencers with over 1 million Instagram followers each were selected for the Mallorca trip, and contracted to create 2 Instagram Reels and multiple stories showcasing their experiences which involved tasting the beer in Mallorca bars/restaurants, going on days out in the country and experiencing the culture to create “Mallorca memories”.

Our content strategy would be that the second reel delivered would show influencers drinking the same beer back in the UK, thus allowing them to relive the memories made on the trip. The third influencer, a reality star with an authentic connection to Mallorca, wasn’t sent on the trip but instead was enlisted to create content reminiscent of his time there previously. Our overall campaign approach proved to be a huge success, with all influencers delivering engaging content that showcased the brand in a fun way which fit their usual style. Later content featured the influencers enjoying Rosa Blanca beer in various settings, either in London pubs or buying it from a supermarket to enjoy at home with their friends, the link between the content was made to feel natural and it resulted in great performance.