Wusthof - North America

OBJECTIVE

After ongoing influencer-led success for our client, WÜSTHOF, they tasked us with establishing the brand as the premium choice for high-quality kitchen knives among home cooks and culinary enthusiasts in the North American market which would lead to increased traffic to their NA website.. By tapping into the huge online culinary scene, we planned to engage a broad audience of food lovers, professional chefs, and lifestyle enthusiasts aged 18 and above. To effectively spotlight WÜSTHOF’s premium products, we selected Instagram and TikTok for our campaign as their ability to connect with visually-driven and trend-focused audiences, would ensure maximum reach and resonance across diverse demographics.

SOLUTION

We implemented a targeted, data-driven strategy. After conducting a comprehensive analysis of the North American market, we collaborated with a carefully curated roster of influencers, ranging from chefs and home cooks to lifestyle and hosting creators that would best land with the client’s target audience. Influencers like Peter Som and Alexa Soto were tasked with delivering unique narratives, that showcased WÜSTHOF knives within their own style and cooking environments. Influencers emphasised craftsmanship, usability, and premium design in their content, aligning with the brand’s values. Our data-driven approach, combined with ongoing performance monitoring and optimisation, allowed us to balance creativity with cost efficiency while delivering consistent, impactful results.