SOME OF OUR LATEST WORK
Utilising a cutting-edge influencer marketing strategy across multiple European markets to boost brand awareness and increase product sales for WÜSTHOF!
The primary objective of our influencer marketing campaign for WÜSTHOF was to increase brand awareness within the European market, with a particular focus on the UK, Germany, France, Austria, and The Netherlands, with a secondary objective to drive sales for their 'classic' knife collection.
The primary challenge we faced during this campaign was the need to simultaneously work across multiple European markets, managing different market behaviours and cultural trends. Furthermore, we needed to strike a balance between cultivating long-term relationships with established, high-performing creators, and exploring new talent to keep our campaigns fresh and engaging.
Since June 2022, we have contracted a diverse group of influencers from various markets to boost WÜSTHOF's global brand awareness. Our influencers have created incredibly engaging and imaginative content, which has led to exceptional results across all markets. Specifically, we have overachieved on our link clicks, impressions, and engagement targets.
Our team handpicked a diverse group of influencers to partner with for our WÜSTHOF campaign, spanning multiple niches such as fashion, lifestyle, and interior design. By tapping into creators with varying styles and interests, we have been able to showcase the brand's products in unique and engaging ways. Additionally, we specifically collaborated with food specialists to highlight the knives' authenticity in their intended use. Our strategy paid off with several pieces of content going viral over the last few months!
4.12% average engagement rate
12k link clicks
500k+ total engagements
"Our partnership has been such a positive experience! Disrupt has given us strong results beyond our monthly goals while helping us build relationships with creators across Europe. Looking forward to all that we accomplish in this next year!"
Senior Manager, Social Media & Content, WÜSTHOF USA
TIME AND TIME AGAIN
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
Digital Growth Awards