Influencer marketing for B2B is the strategic use of industry experts and thought leaders to promote products or services to business audiences. It’s about leveraging their credibility to build trust, drive awareness, and influence decision-making in long, complex sales cycles. The right B2B influencer strategy doesn’t just spread the word; they help move deals forward.
Because business decisions aren’t just logical, they’re human. B2B influencer marketing builds trust where it matters, turning industry voices into advocates for your brand. The result? Higher-quality leads, faster sales cycles, and a stronger market position.
LinkedIn leads the way for B2B influencer marketing, offering unmatched access to decision-makers. YouTube follows closely, ideal for in-depth product demos and thought leadership. Twitter (X) and industry blogs also play a role, helping brands join conversations that matter.
B2B influencer marketing focuses on expertise, long-term relationships, and high-value conversions. B2C is all about quick wins, lifestyle appeal, and mass-market reach. In short: B2B influencers target decision-makers, B2C speaks to everyday consumers.
Because B2B deserves better than bland content and forgettable campaigns. At Disrupt, we turn complex products and services into strategic, creator-led campaigns that reach the audiences that matter, from senior decision-makers to niche buyers. By combining audience intelligence with the power of creators, we deliver campaigns that build trust, drive demand, and position your brand as a category leader.
Led by BAFTA-winning influencer and former Made in Chelsea personality Stevie Johnson, Disrupt has grown into a global agency known for consistently delivering award-winning, high-impact B2B campaigns.