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BEAUTY INFLUENCER MARKETING AGENCY

BEAUTY INFLUENCER MARKETING
WHERE CULTURE-FIRST BEAUTY MEETS CREATOR CREDIBILITY
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GLOBAL INFLUENCER MARKETING AWARDS

THE DRUM RECOMMENDED

IMTB

BEST WORK PLACES

HEBE FOUNDATION

UK SOCIAL MEDIA AWARDS

CULTURAL, CONVERSION-DRIVEN CAMPAIGNS THAT PUT YOUR PRODUCTS IN THE SPOTLIGHT

Beauty is personal. It’s visual, emotional, and built on trust. That’s why influencer marketing is one of the most powerful tools for beauty brands today. At Disrupt, we create campaigns that do more than showcase products; they shape trends, spark conversation, and drive sales.

No matter if it’s skincare and cosmetics or haircare and fragrance, we collaborate with creators who genuinely influence what audiences want, buy and believe in. Whether you’re launching a cult new serum, building community, or scaling sales, our beauty influencer marketing agency brings the right mix of insight, creativity and platform expertise to make your brand impossible to ignore.

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boss
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logo-vinted
logo-huel
logo-toms
logo-asahi
logo-ecco
disney +
logo-our-place
logo-today-tix
logo-evri
logo-admiral
logo-prezzee
logo-marshall
logo-absolut
logo-gbk
logo-fender
logo-dunlop
logo-merlin
logo-southend
logo-marley
boss
natures-best
coty
p-and-g
logo-vinted
logo-huel
logo-toms
logo-asahi
logo-ecco
disney +
logo-our-place
logo-today-tix
logo-evri
logo-admiral
logo-prezzee
logo-marshall
logo-absolut
logo-gbk
logo-fender
logo-dunlop
logo-merlin
logo-southend
logo-marley
boss
natures-best
coty
p-and-g
logo-vinted
logo-huel
logo-toms
logo-asahi
logo-ecco
disney +
logo-our-place
logo-today-tix
logo-evri
logo-admiral
logo-prezzee
logo-marshall
logo-absolut
logo-gbk
logo-fender
logo-dunlop
logo-merlin
logo-southend
logo-marley
boss
natures-best
coty
p-and-g

Breakdown

BEAUTY INFLUENCER MARKETING COVERED

INFLUENCER SELECTION


We find the right voices for your brand. Credible beauty creators with the trust, tone, and aesthetic to connect with your target audience and showcase your products authentically.

INFLUENCER RELATIONS


From micro-influencers to beauty megastars, we manage every relationship with care, ensuring seamless collaborations, quality content, and long-term advocacy.

INFLUENCER SEEDING & GIFTING


We design bespoke seeding campaigns that get your products into the hands (and makeup bags) of the right influencers, driving earned media, unboxings and product love.

CAMPAIGN MANAGEMENT


From strategic ideation to compliance and stakeholder management, we run campaigns end-to-end, ensuring alignment, efficiency, and genuine impact every step of the way.

CAMPAIGN REPORTING


We oversee every stage of your beauty influencer campaign, from strategy and briefing to content creation and approvals, delivering flawless execution with commercial results.

CAMPAIGN REPORTING


Our real-time reporting tracks every key metric, from engagement to conversions. We focus on what matters, beyond the fluff.

MORE OF OUR WORK
ECCO: UK & IRE

Making
ECCO: UK & IRE
famous

ECCO: UK & IRE

Ecco Spring Store Campaign: Driving Footfall to stores across London and Dublin.

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LELO

Making
LELO
famous

LELO

LELO Valentine’s Day Campaign: Premium positioning. Performance to match.

Read more
COTY

Making
COTY
famous

COTY

BOSS Valentine’s Day Seeding Campaign: Gifting at scale. Influence without the price tag.

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Nature’s Best

Making
Nature’s Best
famous

Nature’s Best

Educating Through Influence: Building Trust in Wellness with Expert Voices

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The FA

Making
The FA
famous

The FA

Made for This Game: Inspiring Women and Girls to Own Their Place in Football

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Wonderful Indonesia

Making
Wonderful Indonesia
famous

Wonderful Indonesia

Indonesia Spice Up The World: How We Brought the Flavours of Indonesia to the UK

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WÜSTHOF NORTH AMERICA

Making
WÜSTHOF NORTH AMERICA
famous

WÜSTHOF NORTH AMERICA

Establishing WÜSTHOF in the North American market, driving discovery and engagement through social media

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Wasabi

Making
Wasabi
famous

Wasabi

Positioning Wasabi UK as the Go-To Summer Lunch Spot for Students and Professionals, with TikTok and Instagram Influencers.

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Wizz Air: Let’s Get Lost

Making
Wizz Air: Let’s Get Lost
famous

Wizz Air: Let’s Get Lost

Here's how our work on Wizz Air's "Let's Get Lost London" campaign ignited the internet, driving millions of views and winning multiple awards.

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ICAEW

Making
ICAEW
famous

ICAEW

Breaking a Stigma and Making It Exciting: How B2B Influencer Marketing Welcomed Young Women to Accountancy Careers

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Vinted

Making
Vinted
famous

Vinted

Making Vinted the go-to home of quality pre-loved fashion by Driving new listings and encouraging sustainable selling habits.

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Delphin Hotels

Making
Delphin Hotels
famous

Delphin Hotels

Boosting brand awareness for Delphin Hotels - Millions of Impressions, Zero influencer costs.

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LG

Making
LG
famous

LG

How we helped launch LG's Viral StandByMe Product in the UK, Germany and Italy with YouTube and Instagram Influencer Marketing

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Vinted Luxe

Making
Vinted Luxe
famous

Vinted Luxe

Vinted's luxe launch: Collaborating with fashion influencers to drive awareness of Vinted as the new home of Luxury re-selling.

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Rosa Blanca

Making
Rosa Blanca
famous

Rosa Blanca

Rosa Blanca's big beer breakthrough - Leveraging the power of macro-influencers to launch the Mallorcan brew in Britain

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Toolstation

Making
Toolstation
famous

Toolstation

Working with tradies to leverage the power of B2B influencer to drive awareness and use of Toolstation's ‘click and collect’ service.

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Wizz Air

Making
Wizz Air
famous

Wizz Air

Partnering with jet-setting content creators to elevate brand trust and reputation for Wizz Air in the UK.

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Estrella Damm

Making
Estrella Damm
famous

Estrella Damm

Utilising Global Influencer Marketing to drive awareness and consideration of Estrella Damm’s Barcelonian Heritage.

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Breakdown

DISRUPT BEAUTY MARKETING SERVICES

TIKTOK


In beauty, TikTok is where virality meets visibility. It’s not about polished perfection, but cultural relevance, speed and authenticity. We craft campaigns that plug directly into the platform’s language, tapping into creators who know how to tell a product story in a way that feels real. Whether you’re launching a hero SKU or scaling a collection, we'll help you cut through the noise and spark action.

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CONTENT PRODUCTION


From swipe-worthy product shots and studio tutorials to reactive Tik Toks and creator collabs, we produce beauty content that meets your audience wherever they are. Our agency understands the nuance of texture, tone and performance, delivering content that captures attention while staying true to your brand DNA.

GET STARTED

MICRO INFLUENCERS


The best beauty recommendations come from the creators people trust. We work with niche voices across skincare, makeup, haircare and wellness who bring credibility and true connection to your brand. These creators have influence that goes beyond the algorithm - and we manage the entire process, from briefing and content oversight to performance analysis and re-use rights.

INSTAGRAM


Instagram is the beating heart of the beauty world. A place where looks are built, products are discovered, and trends take hold. We help beauty brands use the platform strategically, not just aesthetically. Whether it’s driving creator content that resonates or boosting product launches, we build Instagram strategies that show up beautifully and perform powerfully.

UGC


People want to see products in action, not just on shelves. We build UGC strategies that showcase real people using your products in real routines - driving trust, relatability and conversion. Every asset is platform-optimised, brand-aligned and rooted in authenticity. No fluff. No filler. Just content that works.

SOCIAL COMMERCE


Social platforms are the new beauty counters, and we treat them as such. Whether it’s TikTok Shop, Instagram Shopping or affiliate-enabled content, we make your products instantly discoverable and purchase-ready. Every piece of content is built with a commerce mindset, turning inspiration into sales in just a few taps.

WHY DISRUPT

We know beauty. We know influence. And we know how to build campaigns that sit at the intersection of culture and commerce. Our beauty influencer marketing agency creates strategies that don’t just trend, they deliver tangible business results for beauty brands ready to scale.

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EXPERT EXPERIENCE


We've helped some of the world’s most-loved beauty brands drive awareness, shift perception and generate demand through strategy-first, platform-native influencer campaigns.

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GLOBALLY CONNECTED


With direct access to thousands of beauty creators and tastemakers, we match your brand with the voices that inspire trust and drive purchase decisions.

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AWARD-WINNING RESULTS


Our campaigns don't just win hearts, they win awards. With a track record of high-performance beauty campaigns, we know how to make your brand shine.

BEAUTY INFLUENCER MARKETING AGENCY FAQs

YOU'VE GOT QUESTIONS.

WE'VE GOT THE ANSWERS.

What is beauty influencer marketing?

Beauty influencer marketing is about harnessing the power of creators who share makeup looks, skincare routines, and honest reviews. Their content doesn’t just showcase products; it builds trust and drives buying decisions. With authentic storytelling and a loyal following, these creators help beauty brands connect with audiences in a way traditional ads can’t.

Why do beauty brands use influencers?

Because seeing is believing. Influencers demonstrate how products work in real life, offering authentic recommendations that traditional ads can’t match. The result of influencer marketing for beauty brands? Stronger connections, higher engagement, and more conversions.

Which social media platforms work best in the beauty industry?

TikTok: Quick tutorials and viral beauty trends.
Instagram: Stunning visuals and shoppable posts.
YouTube: Deep dives into products and full-length tutorials.
Pinterest: A go-to for beauty inspiration and product discovery.

Why choose Disrupt as your beauty influencer marketing agency?

Disrupt is a global beauty influencer marketing company known for bold, award-winning campaigns that deliver real, measurable impact. We connect beauty brands with influencers who genuinely resonate with their audiences, creators who inspire trust, spark trends, and drive engagement. Through data-led strategies, creative storytelling, and deep industry insight, we help turn followers into loyal, long-term customers.