OBJECTIVE

ECCO’s Spring campaign was all about getting people through the door. With new collections launching, the brand wanted to drive footfall into key ECCO store locations across London and Dublin, while also generating high-quality content to fuel its social channels and elevate brand visibility. With limited recent activity in the influencer space, ECCO needed a partner they could trust to reintroduce the channel with impact. Disrupt was brought back on board thanks to our proven track record and a brief that demanded local reach, authentic voices, and campaign-ready execution.

SOLUTION

The campaign was built around two distinct briefs, each tied to a specific collection: sandals and sneakers. UK creators focused on one collection, while Irish talent covered both. We joined creators in-store to guide content capture, keeping messaging on-brand while giving them the freedom to create content that felt authentic and engaging for their audience. We prioritised fashion and lifestyle creators with strong local influence, selecting talent based near ECCO’s London and Dublin stores. Instagram was used to showcase both the in-store experience and everyday styling moments, resulting in polished, relatable content that delivered both brand value and local relevance.