Influencer Marketing
Marketing
DATA-DRIVEN INFLUENCER
PERFORMANCE, AT SCALE
DATA-DRIVEN INFLUENCER PERFORMANCE, AT SCALE
Badly executed influencer activations are a vanity act. Well executed activations command attention and deliver performance. Authenticity is paramount to a successful influencer marketing campaign. Our platforms and processes enable us to validate every single influencer match.
We help brands earn attention through telling culturally relevant stories that captivate an audience and deliver ROI. Through smart data-driven insight, we build meaningful and relevant relationships with the right creators for your brand so that attention converts into action; and action converts into revenue.
Breakdown
INFLUENCER MARKETING COVERED
INFLUENCER SELECTION
Authenticity is paramount to a successful influencer marketing campaign. Our platform and processes ensure we validate every single influencer match.
INFLUENCER RELATIONS
We are experts at building and maintaining relationships with some of the best creators in the world. From micro-influencers to social superstars and celebrities, we’ve got you covered.
INFLUENCER SEEDING & GIFTING
We create bespoke seeding campaigns that get your product into the hands of the right influencers. We have proven success in creating brand affinity in a cost-effective way.
CAMPAIGN MANAGEMENT
We manage all aspects of your influencer marketing campaigns, from creative concepts and influencer selection to the overseeing of content activations and reporting.
CAMPAIGN REPORTING
With data at the core, we evaluate (in real-time) the success of our campaigns with ease, focusing on attention, action and ROI.
OUR INFLUENCER MARKETING PROCESS
Influencer marketing is what we do. As an agency made up of experienced influencer marketers, the process for unlocking unlimited attention at scale is simple and effective. Let’s break it down:
1. KICK-OFF CALL:
After signing with Disrupt, you will have a call with your dedicated account manager and our team to run through the project, timelines, and goals to ensure all bases are covered for the campaign.
2. OUTREACH:
Our team will leverage their expert knowledge of the influencer landscape, industry contacts, and our cutting-edge influencer search platform to source the best influencers for your campaign.
3. SHORTLIST:
Our team will then present a shortlist of talent, all primed to work with your brand; you get to choose who you want to work with.
4. CONTRACTING/BRIEFING:
We will draft an influencer campaign/content brief for your approval and contract all of the confirmed talent, working on any legal amendments with our operations team.
5. CONTENT CREATION:
Then it’s time for the influencers to do what they do best: create content. The team will keep up to date with influencer/agent comms, and content will be sent to you for approval.
6. CONTENT ROLLOUT:
We contract all influencers to two rounds of amendments, allowing for any content changes requested by you. Once you’re happy, the content goes live!
7. DATA INSIGHTS/REPORTING:
Once all content is live, our team will gather the data from the posts and set up a bespoke report for the campaign, which will then be presented to you with learnings and results.
8. FEEDBACK AND NEXT STEPS:
The final step is getting some feedback on how you found working with Disrupt and the discussion for your next winning campaign!
IT’S WHAT WE DO
WE'VE PIONEERED A NEW APPROACH TO INFLUENCER MARKETING: OUT WITH WASTEFUL LIKES AND REACH AND IN WITH DATA-POWERED ATTENTION AND PERFORMANCE METRICS. WE DELIVER SUCCESS FOR LOCAL AND GLOBAL BRANDS BY CONNECTING THE DOTS BETWEEN AUDIENCES, SOCIAL MEDIA, CREATORS, CONTENT, AND PAID ADVERTISING.
HARNESS THE POWER OF SOCIAL,
WITH NEXT-GEN DATA ANALYSIS
HARNESS THE POWER OF SOCIAL, WITH NEXT-GEN DATA ANALYSIS
We know how to get business results from influencer marketing and social media. We take data and insights and add creativity and culture to deliver high-performing social activations (or kick-ass results, as we like to call them). Our formula gets results, creating value and driving revenue for brands, globally.
DATA + HUMAN BRILLIANCE = INFLUENCER PERFORMANCE, AT SCALE
WHY DISRUPT
As an influencer and paid social agency, we're pretty good at this social lark, even if we do say so ourselves. After all, it’s in our DNA. We are a team of social natives based in London, and beyond, who live and breathe social media - we couldn't imagine life without it.
EXPERT EXPERIENCE
Years of delivering successful influencer and social content campaigns, locally and globally, for start-ups who think big, and big companies who think like start-ups.
GLOBALLY CONNECTED
Connected to a global network of thousands of social and digital influencers and creators, yet always focused on the matches that work for your brand.
AWARD-WINNING RESULTS
Super proud winners of multiple categories for content and performance-related social campaigns and activations for our clients. Let’s win some awards together.
SOME OF OUR LATEST WORK
Vinted: H1 2024
Making Vinted the go-to home of quality pre-loved fashion by Driving new listings and encouraging sustainable selling habits.
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Delphin Hotels
Boosting brand awareness for Delphin Hotels - Millions of Impressions, Zero influencer costs.
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LG
How we helped launch LG's Viral StandByMe Product in the UK, Germany and Italy with YouTube and Instagram Influencer Marketing
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Vinted Luxe
Vinted's luxe launch: Collaborating with fashion influencers to drive awareness of Vinted as the new home of Luxury re-selling.
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Rosa Blanca
Rosa Blanca's big beer breakthrough - Leveraging the power of macro-influencers to launch the Mallorcan brew in Britain
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Toolstation
Working with tradies to leverage the power of B2B influencer to drive awareness and use of Toolstation's ‘click and collect’ service.
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WIZZ Air
Partnering with jet-setting content creators to elevate brand trust and reputation for Wizz Air in the UK.
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Estrella Damm
Utilising Global Influencer Marketing to drive awareness and consideration of Estrella Damm’s Barcelonian Heritage.
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LELO
Leveraging content creators to drive awareness and consideration for LELO's new product range
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gofrendly
Combining the power of engaging organic influencer content with the power of paid social activations to deliver big brand awareness and new user downloads for gofrendly!
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Döner Shack
We Generated over 1 million impressions for Döner Shack thanks to some of london's top local influencers!
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WÜSTHOF
Utilising a cutting-edge influencer marketing strategy across multiple European markets to boost brand awareness and increase product sales for WÜSTHOF!
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Vinted
Unlocking the potential of data and innovation to achieve outstanding success with Vinted UK's always-on influencer marketing activity.
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TodayTix
Delivering Theater-rific ticket sales for TodayTix through the power of influencers during London Theatre Week.
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Admiral
Delivering SUPER brand awareness in Admiral’s new pet insurance offering and their partnership with DC Comics!
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Ecco
Cracking a younger demographic market through highly targeted creator match-up and the introduction of a whole new suite of web and social assets for Ecco.
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Madame Tussauds London
Massively increasing the volume of Gen-Z visitors to Madame Tussauds London by positioning it as a cool and fun place to go to.
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INFLUENCE FROM
THE INSIDE
Read about our Managing Director - Stevie Johnson - and his vision for the social and influencer marketing space. An ex award-winning Made In Chelsea star and influencer in his own right, Stevie is a visionary and champion of social and influencer marketing as both an amplification and a performance channel.
AWARD-WINNING RESULTS
TIME AND TIME AGAIN
BEST TRAVEL AND LIFESTYLE CAMPAIGN, GOLD
Influencer Marketing Awards
Best Campaign for ROI, Silver
Influencer Marketing Awards
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
INTEGRATED CAMPAIGN
Digital Growth Awards