

NEWS AND VIEWS
Influencer marketing should never be considered a one-time addition to a brand’s strategy. It is about building partnerships with people your audience listen to.
15 December 2020
2 MIN READ

Brands that are blindly loading increased spend into the influencer channel are at risk of causing more consumer alienation than loyalty.
15 December 2020
2 MIN READ

We’ve appointed Stevie Johnson, former Made in Chelsea star and veteran influencer, as the Managing Director of Disrupt. Find out more
15 December 2020
2 MIN READ

Here are a few ways you can hone your brand’s pitches to talent – and ensure you don’t end up getting called out on Twitter!
02 November 2020
3 MIN READ

It’s important to remember that no-one is the same: not one person in the whole world has had the exact same experiences, especially true of LGBTQIA+ people.
03 September 2020
4 MIN READ

At its core, influencer marketing is monetising digital word of mouth. It pays to treat working with influencers as a longer term relationship.
24 June 2020
3 MIN READ
