At its core, influencer marketing is monetising digital word of mouth. It pays to treat working with influencers as a longer term relationship.

To celebrate the return of the champions league, we invited Jemel to Disrupt’s offices for a special challenge with our very own AGT…

There’s no doubt about it, this trial has been a big deal since it was rolled out across several countries in July.

This comes after the photo sharing app was voted the worst social media app for mental health among 14-23 year-olds back in 2017.

One thing that really rings true is the likeability and relatability of the influencers that people follow. If you follow someone because they're a bit of a train-wreck and fun to keep up with, it's unlikely that their next post featuring a product is going to really relate to you.

When it comes to marketing with influencers, despite having fewer followers than their macro counterparts, micro influencers have endless value and potential for targeting old and new audiences alike.

The interactive ad feature is Google’s attempt at gaining more ad attention in comparison to non-interactive formats.

Facebook have finally confirmed plans for their new digital currency, which is expected to launch next year.