Influencer-led affiliate marketing has emerged as a highly effective strategy for brands seeking to amplify their reach and drive sales. We unpack mechanics of influencer-led affiliate marketing, and the benefits for e-commerce brands during Q4 commerce periods.

In a move that's shocked the digital landscape, Google has made a U-turn on blocking third-party cookies. What does it mean for influencer marketing?

Influencer marketing within the e-commerce industry continues to grow. Here's everything brands need to know about influencer marketing in e-commerce.

Influencer marketing took centre stage for the first time ever at this year's Cannes Lions festival. Stevie Johnson recaps the key insights.

Learn about the influencer advertising regulations that creators and brands need to know when embarking on a partnership or collaboration.

Discover what B2B influencer marketing is, why it's a growing part of the industry and the benefits it can have as part of your overall marketing strategy.

We take a deeper look at what sustainability influencers are and how they are making an impact for brands.

We take a look at the influencer marketing space as we enter 2024. What's changed and where is it going?