We take a look at the key reasons why influencer marketing should be top of your marketing agenda during Black Friday and Cyber Monday 2024.

We unpack how social commerce works, the platforms leading the charge and tips to help you succeed during the Q4 commerce period.

Influencer-led affiliate marketing has emerged as a highly effective strategy for brands seeking to amplify their reach and drive sales. We unpack mechanics of influencer-led affiliate marketing, and the benefits for e-commerce brands during Q4 commerce periods.

In a move that's shocked the digital landscape, Google has made a U-turn on blocking third-party cookies. What does it mean for influencer marketing?

Influencer marketing within the e-commerce industry continues to grow. Here's everything brands need to know about influencer marketing in e-commerce.

Influencer marketing took centre stage for the first time ever at this year's Cannes Lions festival. Stevie Johnson recaps the key insights.