SOME OF OUR LATEST WORK
Admiral
511k
Total impressions
20k
engagements
5.5%
engagement rate
63k
story opens
Delivering SUPER brand awareness in Admiral’s new pet insurance offering and their partnership with DC Comics!
Approach
OBJECTIVE
Admiral wanted to use influencers to raise awareness of their re-launched pet insurance offering, for which they had partnered with the film DC League of Super-Pets.
CHALLENGE
Working within the highly regulated insurance industry we faced multiple approval points, as content needed to be checked and approved by both Admiral and DC. Admiral were also keen for the content to deliver credibility but also fit in with the fun nature of the DC film.
SOLUTION
Due to the nature of the industry and DC’s considerable requirements, we spent a lot of time with Admiral nailing an exacting list of requirements for the brief and devising a compelling creative approach. Knowing the content would also need to be approved by DC, we included a lengthy approval process in the timeline and communicated this to influencers.
We worked with a range of content creators across Instagram and TikTok within different niche verticals, including vets to ensure credibility and fun petfluencers who could deliver thumb-stopping creative that would generate impressions. Our rigor, great relationship-building and creativity led to campaign that performed 150% above targeted KPIs.
RESULTS
511k Total impressions (150% over target)
20k engagements
5.5% engagement rate
63k story opens
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Read moreAWARD-WINNING RESULTS
TIME AND TIME AGAIN
BEST TRAVEL AND LIFESTYLE CAMPAIGN, GOLD
Influencer Marketing Awards
Best Campaign for ROI, Silver
Influencer Marketing Awards
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
INTEGRATED CAMPAIGN
Digital Growth Awards