OBJECTIVE

COTY wanted to spark mass awareness for the newly redesigned BOSS fragrances ahead of Valentine’s Day. The goal was clear; maximise visibility, flood feeds with high-quality content, and drive organic hype. As a secondary aim, the brand hoped to secure as much in-feed content as possible, turning gifting into a real brand moment.

SOLUTION

Disrupt delivered a full-scale gifting campaign from start to finish. We handpicked 259 influencers with strong ties to luxury, beauty, and fragrance. Then we managed everything — from outreach and comms to packing, mailing, and tracking. To boost post rates, we offered creative content ideas and product guides to get talent genuinely excited. While we provided structure, we let creators create — resulting in a campaign rich with different content styles and personal narratives that felt authentic and engaging. With multiple campaign touchpoints and strong talent relationships, we kept energy and interest high throughout.