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SOME OF OUR LATEST WORK
8.6M+
Organic Impressions
403%
Impression Rate
238k
engagements
2.77%
Engagement rate
Boosting brand awareness for Delphin Hotels - Millions of Impressions, Zero influencer costs.
Approach
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OBJECTIVE
The Delphin Hotel Group approached Disrupt Marketing to raise their brand awareness and drive booking considerations for the upcoming holiday season. A core objective within this campaign was to focus on the unique, luxury travel offerings of each property, by doing so, we aimed to showcase Delphin Hotel Group as a premier destination for holidaymakers.
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SOLUTION
To bring Delphin Hotel Group’s vision to life, we carefully selected influencers who not only had a genuine passion for travel but also closely matched the hotel’s target audience. Our approach was strategic—offering each influencer a fully gifted, all-expenses-paid, seven-day stay at one of Delphin’s stunning resorts in Antalya, Türkiye and having them share their experience with their audiences. It’s important to highlight that this was a gifted collaboration, relying solely on the quality of the experience and the influencers' genuine enthusiasm to generate results. Each influencer was given clear deliverables, ensuring the creation of high-quality, authentic content across Instagram and TikTok, that captured the hotel’s wide-ranging amenities—from its world-class dining to its luxurious accommodation and outstanding service.
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RESULTS
With a small group of seven influencers, we collectively delivered over 8.6 million impressions—far exceeding our initial target of 1 million, a remarkable 760% above target. These results are particularly noteworthy considering that the influencers were not paid – demonstrating the power of authentic brand partnerships and the value of aligning with passionate creators who are genuinely excited to share their experiences with engaged audiences.
The content shared across the influencers’ social media platforms significantly boosted Delphin Hotel’s online presence and strengthened its brand positioning within the travel and hospitality sector. Not only did the campaign achieve substantial reach, but it also deepened engagement with potential guests, sparking genuine interest in the client and creating a meaningful impact—ultimately positioning Delphin Hotel Group as a top choice for luxury travellers.
RESULTS
8.6M+ Organic Impressions
403% impressions rate
238K Engagements
2.77% engagement rate
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TIME AND TIME AGAIN
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BEST TRAVEL AND LIFESTYLE CAMPAIGN, GOLD
Influencer Marketing Awards
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Best Campaign for ROI, Silver
Influencer Marketing Awards
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Best Use of Budget, Bronze
Influencer Marketing Awards
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INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
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BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
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INTEGRATED CAMPAIGN
Digital Growth Awards