We contracted a total of 13 influencers local to the restaurant, all of which had highly engaged followings. By supplying our creators with detailed briefs for the evening ahead of time, they were able to ideate their content in advance, leading to increased content creation while at the event. By allowing the influencer full creative freedom on the night we were able to ensure authenticity was at the heart of all content that went live for the brand.

As part of our partnership with Döner Shack, we had prepared and supervised the event agenda, acting a key point of contact for the brand in the build up to the restaurant opening. The resulting content was engaging, candid and creative, resulting in over 1 million impressions to open the store with a bang!