Working with Alanna Doherty, a natural within fashion content creation, made the brand feel more down to earth for the customer and the whole campaign more authentic. By having a relatable ambassador and genuine customer show how to style the new collection, it showcased how wearable ECCO is and drove in new audiences.

Alongside Alanna, we worked with 6 micro influencers who kept up momentum and long term interest in the campaign. All of these influencers also had a flair for fashion, showing a natural partnership and easy fit within their regular content.