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SOME OF OUR LATEST WORK

Ecco

915K+

TOTAL IMPRESSIONS

60+

ASSETS DELIVERED FOR WEB & SOCIAL

3.91%

AVERAGE ENGAGEMENT RATE

61k+

TOTAL ENGAGEMENTS

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Cracking a younger demographic market through highly targeted creator match-up and the introduction of a whole new suite of web and social assets for Ecco.

Approach

Logo meaningful

OBJECTIVE

To work with Micro Influencers and an Ambassador to drive awareness of the ECCO AW21 shoe range, showing what encourages them to move with style.

CHALLENGE

Shooting an autumn campaign in summer made the aesthetic challenging to capture. Along with various elements causing the shoot to be pushed back, the turnaround for final edits was tight.

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Solution

Working with Alanna Doherty, a natural within fashion content creation, made the brand feel more down to earth for the customer and the whole campaign more authentic. By having a relatable ambassador and genuine customer show how to style the new collection, it showcased how wearable ECCO is and drove in new audiences.

Alongside Alanna, we worked with 6 micro influencers who kept up momentum and long term interest in the campaign. All of these influencers also had a flair for fashion, showing a natural partnership and easy fit within their regular content.

RESULTS

915K+ TOTAL IMPRESSIONS
60+ ASSETS DELIVERED FOR WEB & SOCIAL
3.91% AVERAGE ENGAGEMENT RATE
61,306 TOTAL ENGAGEMENTS

AWARD-WINNING RESULTS

TIME AND TIME AGAIN

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BEST TRAVEL AND LIFESTYLE CAMPAIGN, GOLD

Influencer Marketing Awards

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Best Campaign for ROI, Silver

Influencer Marketing Awards

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Best Use of Budget, Bronze

Influencer Marketing Awards

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INTEGRATED CONTENT CAMPAIGN OF THE YEAR

UK Content Awards

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BEST WORKPLACES, MEDIUM ORGANISATIONS

Great Places to Work, UK

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INTEGRATED CAMPAIGN

Digital Growth Awards