SOME OF OUR LATEST WORK
Cracking a younger demographic market through highly targeted creator match-up and the introduction of a whole new suite of web and social assets for Ecco.
Approach
OBJECTIVE
To work with Micro Influencers and an Ambassador to drive awareness of the ECCO AW21 shoe range, showing what encourages them to move with style.
CHALLENGE
Shooting an autumn campaign in summer made the aesthetic challenging to capture. Along with various elements causing the shoot to be pushed back, the turnaround for final edits was tight.
Solution
Working with Alanna Doherty, a natural within fashion content creation, made the brand feel more down to earth for the customer and the whole campaign more authentic. By having a relatable ambassador and genuine customer show how to style the new collection, it showcased how wearable ECCO is and drove in new audiences.
Alongside Alanna, we worked with 6 micro influencers who kept up momentum and long term interest in the campaign. All of these influencers also had a flair for fashion, showing a natural partnership and easy fit within their regular content.
RESULTS
915K+ TOTAL IMPRESSIONS
60+ ASSETS DELIVERED FOR WEB & SOCIAL
3.91% AVERAGE ENGAGEMENT RATE
61,306 TOTAL ENGAGEMENTS
AWARD-WINNING RESULTS
TIME AND TIME AGAIN
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
INTEGRATED CAMPAIGN
Digital Growth Awards