SOME OF OUR LATEST WORK
Combining the power of engaging organic influencer content with the power of paid social activations to deliver big brand awareness and new user downloads for gofrendly!
Approach
OBJECTIVE
Our primary objective with this campaign was to successfully introduce gofrendly into the UK market by driving significant awareness of the brand to new users who would not only download the app, but actively register an account.
CHALLENGE
With investment rounds and tech funding opportunities on the horizon, it was critical that we drove high levels of awareness and performance ROI for the client. One of the main challenges we faced here was that this was gofrendly's maiden voyage into the UK influencer marketing space.
Solution
The approach we took with this campaign was organic influencer content , elevated by strategic and targeted paid social activations acting as a catalyst for new user acquisition. By partnering with 11 influencer across Instagram and TikTok we were able to deliver incredibly engaging content the highlight the benefits of the app. This led to some incredible awareness and performance KPIs.
The influencers contracted to be part of this campaign met up, created events and built new real-life friendships with other influencers and native users to the platform. The audience sentiment was overwhelmingly positive, helping to achieve over 5 million impressions and over 4000 downloads.
RESULTS
4k+ App Downloads
5.2M Impressions
39K total engagements
35K Link Clicks
AWARD-WINNING RESULTS
TIME AND TIME AGAIN
Best Campaign for ROI, Silver
Influencer Marketing Awards
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
INTEGRATED CAMPAIGN
Digital Growth Awards