![logo-head-img](https://disruptmarketing.co/wp-content/uploads/2022/07/2-1.jpg)
![logo-head-img](../../wp-content/themes/disrupt/images/overlays/Distressed Grunge Overlay 01.png)
SOME OF OUR LATEST WORK
6
MACRO INFLUENCERS
1.7M
TOTAL VIEWS
65%
VIEW TO SUBSCRIBER RATIO
35K
ENGAGEMENTS ON CONTENT
Delivering massive success for Huel by tapping into new audiences to promote brand new product flavours across the US and UK markets.
Approach
![Logo meaningful](https://disruptmarketing.co/wp-content/uploads/2022/07/Group-1282.png)
OBJECTIVE
To work with popular tech and active lifestyle influencers on YouTube in order to drive awareness and sales for new Huel products, Black Edition and Hot & Savoury.
![Logo Love](https://disruptmarketing.co/wp-content/uploads/2022/06/case-study-icon1.png)
CHALLENGE
There was a need to get influencers confirmed and content turned around within weeks, ensuring it remained authentic with talent having the chance to sample and enjoy the new flavours. Additionally, tapping into the tech space was a new venture for Huel.
![att-img](https://disruptmarketing.co/wp-content/uploads/2022/07/2-1.jpg)
![Logo bars](https://disruptmarketing.co/wp-content/uploads/2022/06/case-study-icon2.png)
Solution
We reached out to a number of influencers on both sides of the pond that we knew to already be ‘Hueligans’. This meant, with tight deadlines, they were more likely to want to work with the brand and could authentically relay to their audience how the product already fits into their everyday lifestyle.
Alongside talent with an active lifestyle, for whom Huel would align effortlessly, we also targeted tech influencers, something that had never been done with the brand. We managed to work with a number of those whose heavily engaged audience responded well to the product and managed to drive positive audience sentiment and increase views. In total we over delivered on target views by more than double from the initial deliverables set out.
RESULTS
6 MACRO INFLUENCERS
1.7M TOTAL VIEWS
65% VIEW TO SUBSCRIBER RATIO
35K ENGAGEMENTS ON CONTENT
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TIME AND TIME AGAIN
![star-award](../../wp-content/uploads/2024/08/01-best-travel-lifestyle-gold.png)
BEST TRAVEL AND LIFESTYLE CAMPAIGN, GOLD
Influencer Marketing Awards
![star-award](../../wp-content/uploads/2024/08/02-best-campaign-roi-silver-1.png)
Best Campaign for ROI, Silver
Influencer Marketing Awards
![star-award](../../wp-content/uploads/2024/08/03-best-use-of-budget-bronze.png)
Best Use of Budget, Bronze
Influencer Marketing Awards
![star-award](../../wp-content/uploads/2024/08/04-integrate-content-oty.png)
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
![star-award](../../wp-content/uploads/2024/08/05-best-workplaces-medium.png)
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
![star-award](../../wp-content/uploads/2024/08/06-integrated-campaign.png)
INTEGRATED CAMPAIGN
Digital Growth Awards