Jooki - Disrupt

SOME OF OUR LATEST WORK

raising brand awareness for

Jooki

with US influencers

Showcasing the brilliance of Jooki speakers to a competitive, new US market through smart influencer partnering and content creation.

Approach

OBJECTIVE

To raise awareness of the Jooki speaker in the US market and position the product as a great off-screen entertainment option for children.

CHALLENGE

In a competitive market with little brand awareness, we needed to ensure talent could create content that was not only visually appealing but that also demonstrated the technical aspects of the product, in the discerning parenting space.

Solution

We worked with a total of 6 influencers who all created Instagram content across reels, still imagery and stories. We worked with talent that had a high following and great reach in order to create that desired brand awareness.

All influencers were parents that had a clear interest in the brand, thus making the partnerships more authentic and a genuine recommendation for their followers. The mix of video and still imagery allowed the creators to tell a story and highlight key aspects of the product, while keeping it aesthetically pleasing and engaging.

RESULTS

2.5m total following
280k impressions
15k engagements
25% IG grid impression rate

CAMPAIGN HIGHLIGHTS YOU’LL LOVE

"Jooki was an incredibly rewarding campaign as it was solely based in the US. The product is very unique but had major appeal to so many influencers in the parent space, whom could speak authentically about it to their audience. We also received some lovely content out of the campaign for the brand to repurpose across their socials."

Hannah Turner

Senior Account Manager, Disrupt

AWARD-WINNING RESULTS

TIME AND TIME AGAIN

Best Use of Budget, Bronze

Influencer Marketing Awards

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

UK Content Awards

BEST WORKPLACES, MEDIUM ORGANISATIONS

Great Places to Work, UK

INTEGRATED CAMPAIGN

Digital Growth Awards