SOME OF OUR LATEST WORK
Showcasing the brilliance of Jooki speakers to a competitive, new US market through smart influencer partnering and content creation.
Approach
OBJECTIVE
To raise awareness of the Jooki speaker in the US market and position the product as a great off-screen entertainment option for children.
CHALLENGE
In a competitive market with little brand awareness, we needed to ensure talent could create content that was not only visually appealing but that also demonstrated the technical aspects of the product, in the discerning parenting space.
Solution
We worked with a total of 6 influencers who all created Instagram content across reels, still imagery and stories. We worked with talent that had a high following and great reach in order to create that desired brand awareness.
All influencers were parents that had a clear interest in the brand, thus making the partnerships more authentic and a genuine recommendation for their followers. The mix of video and still imagery allowed the creators to tell a story and highlight key aspects of the product, while keeping it aesthetically pleasing and engaging.
RESULTS
2.5m total following
280k impressions
15k engagements
25% IG grid impression rate
AWARD-WINNING RESULTS
TIME AND TIME AGAIN
Best Campaign for ROI, Silver
Influencer Marketing Awards
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
INTEGRATED CAMPAIGN
Digital Growth Awards