We worked with influencers that had the ability to create cool and engaging video content on Instagram Reels and TikTok. Our creators knew what young audiences wanted to see. They tapped into this by using viral sounds and integrating trending topics such as James Bond and Squid Game, making their content more culturally relevant.

The creators were able to position the attraction as a fun place for young people to visit through these videos, and then tell a longer story on Madame Tussauds London via Instagram stories. This mash up of different platforms and narratives resulted in high impressions/engagement rates, with targets being surpassed significantly.