SOME OF OUR LATEST WORK
1.9m
impressions
157k
engagements
5.58%
average engagement rate
233
pieces of content
Capturing Gen-Z attention, engagement, and a huge increase in social presence for TOMS.
Approach
OBJECTIVE
TOMS wanted to use influencers to generate content for their social channels as well as increase awareness and consideration among young audiences.
CHALLENGE
TOMS needed to challenge a lack of interest from Gen-Z audiences. We needed to reintroduce the brand to Gen-Z, promote TOMS effort to support grassroots community initiatives alongside heritage messaging (it was the 10 year anniversary of their Alpargata shoe), and showcase their new collections and partnerships to a disillusioned consumer.
Our excellent relationships with influencers and extensive knowledge of Gen-Z meant we were able to shortlist young tastemakers who aligned with TOMS twin pillars of style and sustainability. We worked with influencers both on a repeat, ambassador-;level basis as well as leveraging key one-off partnerships to reach new audiences. This allowed us to increase awareness and consideration over time as well as pique interest in TOMS ongoing news and developments.
Our ability to build meaningful relationships meant we were able to drive cost-effectiveness for TOMS when it came to negotiating usage rights, ensuring TOMS could repurpose the content for their own channels.
RESULTS
1.9m impressions
157k engagements
5.58% average engagement rate
233 pieces of content
COTY
BOSS Valentine’s Day Seeding Campaign: Gifting at scale. Influence without the price tag.
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Wonderful Indonesia
Indonesia Spice Up The World: How We Brought the Flavours of Indonesia to the UK
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WÜSTHOF NORTH AMERICA
Establishing WÜSTHOF in the North American market, driving discovery and engagement through social media
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Wasabi
Positioning Wasabi UK as the Go-To Summer Lunch Spot for Students and Professionals, with TikTok and Instagram Influencers.
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Wizz Air: Let’s Get Lost
Here's how our work on Wizz Air's "Let's Get Lost London" campaign ignited the internet, driving millions of views and winning multiple awards.
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ICAEW
Breaking a Stigma and Making It Exciting: How B2B Influencer Marketing Welcomed Young Women to Accountancy Careers
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Vinted
Making Vinted the go-to home of quality pre-loved fashion by Driving new listings and encouraging sustainable selling habits.
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Delphin Hotels
Boosting brand awareness for Delphin Hotels - Millions of Impressions, Zero influencer costs.
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LG
How we helped launch LG's Viral StandByMe Product in the UK, Germany and Italy with YouTube and Instagram Influencer Marketing
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Vinted Luxe
Vinted's luxe launch: Collaborating with fashion influencers to drive awareness of Vinted as the new home of Luxury re-selling.
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Rosa Blanca
Rosa Blanca's big beer breakthrough - Leveraging the power of macro-influencers to launch the Mallorcan brew in Britain
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Toolstation
Working with tradies to leverage the power of B2B influencer to drive awareness and use of Toolstation's ‘click and collect’ service.
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Wizz Air
Partnering with jet-setting content creators to elevate brand trust and reputation for Wizz Air in the UK.
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Estrella Damm
Utilising Global Influencer Marketing to drive awareness and consideration of Estrella Damm’s Barcelonian Heritage.
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LELO
Leveraging content creators to drive awareness and consideration for LELO's new product range
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gofrendly
Combining the power of engaging organic influencer content with the power of paid social activations to deliver big brand awareness and new user downloads for gofrendly!
Read moreAWARD-WINNING RESULTS
TIME AND TIME AGAIN
BEST TRAVEL AND LIFESTYLE CAMPAIGN, GOLD
Influencer Marketing Awards
Best Campaign for ROI, Silver
Influencer Marketing Awards
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
INTEGRATED CAMPAIGN
Digital Growth Awards