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SOME OF OUR LATEST WORK
1.9m
impressions
157k
engagements
5.58%
average engagement rate
233
pieces of content
Capturing Gen-Z attention, engagement, and a huge increase in social presence for TOMS.
Approach
![Logo meaningful](https://disruptmarketing.co/wp-content/uploads/2022/07/Group-1282.png)
OBJECTIVE
TOMS wanted to use influencers to generate content for their social channels as well as increase awareness and consideration among young audiences.
![Logo Love](https://disruptmarketing.co/wp-content/uploads/2022/06/case-study-icon1.png)
CHALLENGE
TOMS needed to challenge a lack of interest from Gen-Z audiences. We needed to reintroduce the brand to Gen-Z, promote TOMS effort to support grassroots community initiatives alongside heritage messaging (it was the 10 year anniversary of their Alpargata shoe), and showcase their new collections and partnerships to a disillusioned consumer.
![att-img](https://disruptmarketing.co/wp-content/uploads/2022/08/2-1.jpg)
![Logo bars](https://disruptmarketing.co/wp-content/uploads/2022/06/case-study-icon2.png)
Solution
Our excellent relationships with influencers and extensive knowledge of Gen-Z meant we were able to shortlist young tastemakers who aligned with TOMS twin pillars of style and sustainability. We worked with influencers both on a repeat, ambassador-;level basis as well as leveraging key one-off partnerships to reach new audiences. This allowed us to increase awareness and consideration over time as well as pique interest in TOMS ongoing news and developments.
Our ability to build meaningful relationships meant we were able to drive cost-effectiveness for TOMS when it came to negotiating usage rights, ensuring TOMS could repurpose the content for their own channels.
RESULTS
1.9m impressions
157k engagements
5.58% average engagement rate
233 pieces of content
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Vinted Luxe
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Rosa Blanca
Rosa Blanca's big beer breakthrough - Leveraging the power of macro-influencers to launch the Mallorcan brew in Britain
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Toolstation
Working with tradies to leverage the power of B2B influencer to drive awareness and use of Toolstation's ‘click and collect’ service.
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WIZZ Air
Partnering with jet-setting content creators to elevate brand trust and reputation for Wizz Air in the UK.
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Estrella Damm
Utilising Global Influencer Marketing to drive awareness and consideration of Estrella Damm’s Barcelonian Heritage.
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LELO
Leveraging content creators to drive awareness and consideration for LELO's new product range
Read more![gofrendly](https://disruptmarketing.co/wp-content/uploads/2023/05/gofrendly.jpg)
gofrendly
Combining the power of engaging organic influencer content with the power of paid social activations to deliver big brand awareness and new user downloads for gofrendly!
Read more![Döner Shack](https://disruptmarketing.co/wp-content/uploads/2023/05/doner-shack-case-study-1080-×-1080px-1.jpg)
Döner Shack
We Generated over 1 million impressions for Döner Shack thanks to some of london's top local influencers!
Read more![WÜSTHOF](https://disruptmarketing.co/wp-content/uploads/2023/03/WUSTHOF-CASE-STUDY-FEATURE-IMAGE-1080x1080px.jpg)
WÜSTHOF
Utilising a cutting-edge influencer marketing strategy across multiple European markets to boost brand awareness and increase product sales for WÜSTHOF!
Read more![Vinted](https://disruptmarketing.co/wp-content/uploads/2023/01/VINTED-CASE-STUDY-FEATURE-IMAGE-1080-x-1080-px.jpg)
Vinted
Unlocking the potential of data and innovation to achieve outstanding success with Vinted UK's always-on influencer marketing activity.
Read more![TodayTix](https://disruptmarketing.co/wp-content/uploads/2023/01/DELIVERINGTHEATER-RIFIC-TICKETSALESFOR-TODAYTIXTHROUGHTHE-POWEROFINFLUENCERS-DURINGLONDONTHEATRE-WEEK-1.jpg)
TodayTix
Delivering Theater-rific ticket sales for TodayTix through the power of influencers during London Theatre Week.
Read more![Admiral](https://disruptmarketing.co/wp-content/uploads/2023/01/ADMIRAL-CASE-STUDY-FEATURE-IMAGES.jpg)
Admiral
Delivering SUPER brand awareness in Admiral’s new pet insurance offering and their partnership with DC Comics!
Read more![Ecco](https://disruptmarketing.co/wp-content/uploads/2022/08/ECCO-CASE-STUDY-FEATURE-IMAGE-1.jpg)
Ecco
Cracking a younger demographic market through highly targeted creator match-up and the introduction of a whole new suite of web and social assets for Ecco.
Read more![Madame Tussauds London](https://disruptmarketing.co/wp-content/uploads/2022/08/madame-tussauds-case-study-feature-1.jpg)
Madame Tussauds London
Massively increasing the volume of Gen-Z visitors to Madame Tussauds London by positioning it as a cool and fun place to go to.
Read more![Huel](https://disruptmarketing.co/wp-content/uploads/2022/07/2-1.jpg)
Huel
Delivering massive success for Huel by tapping into new audiences to promote brand new product flavours across the US and UK markets.
Read more![Fanhome](https://disruptmarketing.co/wp-content/uploads/2022/06/2.jpg)
Fanhome
Achieving multiple sales across multiple territories through the successful launch of a new brand for Fanhome.
Read moreAWARD-WINNING RESULTS
TIME AND TIME AGAIN
![star-award](../../wp-content/uploads/2022/08/Influencer-Award.png)
Best Campaign for ROI, Silver
Influencer Marketing Awards
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Best Use of Budget, Bronze
Influencer Marketing Awards
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INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
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BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
![star-award](../../wp-content/themes/disrupt/images/awards/Flame.png)
INTEGRATED CAMPAIGN
Digital Growth Awards