SOME OF OUR LATEST WORK
Capturing Gen-Z attention, engagement, and a huge increase in social presence for TOMS.
Approach
OBJECTIVE
TOMS wanted to use influencers to generate content for their social channels as well as increase awareness and consideration among young audiences.
CHALLENGE
TOMS needed to challenge a lack of interest from Gen-Z audiences. We needed to reintroduce the brand to Gen-Z, promote TOMS effort to support grassroots community initiatives alongside heritage messaging (it was the 10 year anniversary of their Alpargata shoe), and showcase their new collections and partnerships to a disillusioned consumer.
Solution
Our excellent relationships with influencers and extensive knowledge of Gen-Z meant we were able to shortlist young tastemakers who aligned with TOMS twin pillars of style and sustainability. We worked with influencers both on a repeat, ambassador-;level basis as well as leveraging key one-off partnerships to reach new audiences. This allowed us to increase awareness and consideration over time as well as pique interest in TOMS ongoing news and developments.
Our ability to build meaningful relationships meant we were able to drive cost-effectiveness for TOMS when it came to negotiating usage rights, ensuring TOMS could repurpose the content for their own channels.
RESULTS
1.9m impressions
157k engagements
5.58% average engagement rate
233 pieces of content
AWARD-WINNING RESULTS
TIME AND TIME AGAIN
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
INTEGRATED CAMPAIGN
Digital Growth Awards