SOME OF OUR LATEST WORK
Vinted
8m
impressions
300k
engagements
700+
pieces of content
130+
influencers used
Unlocking the potential of data and innovation to achieve outstanding success with Vinted UK's always-on influencer marketing activity.
Approach
OBJECTIVE
Vinted wanted to develop its approach to influencer marketing in the UK into regular, always-on monthly activity, utilizing content creators to grow its presence in the UK market, drive sign-ups to its app, and increase the number of followers to influencer 'closets'.
CHALLENGE
The main challenge that we faced as part of this campaign was to create scroll-stopping content in a saturated vertical with very active and well-known competitors - whilst also ensuring sales targets were met.
SOLUTION
What started as a one-off campaign for Vinted has blossomed into a multi-year, always-on partnership with Disrupt, thanks to our continued over-delivery against set targets and the opportunities to innovate that we have been able to identify. By focusing on strategy and innovation, as well as using inside and data-driven insights, we were able to present Vinted with new audience targeting and growth opportunities.
This has been so successful that the UK has become a leading market for Vinted and our approaches to influencer marketing have been duplicated across various other markets that they currently operate in. We have also seen growth in the scope of our work as Vinted's presence has matured - incorporating high quality, professional content production for paid campaigns and experiential activations.
RESULTS
8m impressions
300k engagements
700+ pieces of content
130+ influencers used
Vinted: Celebrity Partnerships
The Celebrity Chapter: Helping Vinted Go Bigger, Bolder, and More Cultural Than Ever
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ECCO: UK & IE
Ecco Spring Store Campaign: Driving Footfall to stores across London and Dublin.
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COTY
BOSS Valentine’s Day Seeding Campaign: Gifting at scale. Influence without the price tag.
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Wonderful Indonesia
Indonesia Spice Up The World: How We Brought the Flavours of Indonesia to the UK
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WÜSTHOF NORTH AMERICA
Establishing WÜSTHOF in the North American market, driving discovery and engagement through social media
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Wasabi
Positioning Wasabi UK as the Go-To Summer Lunch Spot for Students and Professionals, with TikTok and Instagram Influencers.
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Wizz Air: Let’s Get Lost
Here's how our work on Wizz Air's "Let's Get Lost London" campaign ignited the internet, driving millions of views and winning multiple awards.
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ICAEW
Breaking a Stigma and Making It Exciting: How B2B Influencer Marketing Welcomed Young Women to Accountancy Careers
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Vinted
Making Vinted the go-to home of quality pre-loved fashion by Driving new listings and encouraging sustainable selling habits.
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Delphin Hotels
Boosting brand awareness for Delphin Hotels - Millions of Impressions, Zero influencer costs.
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LG
How we helped launch LG's Viral StandByMe Product in the UK, Germany and Italy with YouTube and Instagram Influencer Marketing
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Vinted Luxe
Vinted's luxe launch: Collaborating with fashion influencers to drive awareness of Vinted as the new home of Luxury re-selling.
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Rosa Blanca
Rosa Blanca's big beer breakthrough - Leveraging the power of macro-influencers to launch the Mallorcan brew in Britain
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Toolstation
Working with tradies to leverage the power of B2B influencer to drive awareness and use of Toolstation's ‘click and collect’ service.
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Wizz Air
Partnering with jet-setting content creators to elevate brand trust and reputation for Wizz Air in the UK.
Read moreAWARD-WINNING RESULTS
TIME AND TIME AGAIN
BEST TRAVEL AND LIFESTYLE CAMPAIGN, GOLD
Influencer Marketing Awards
Best Campaign for ROI, Silver
Influencer Marketing Awards
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
INTEGRATED CAMPAIGN
Digital Growth Awards