Vinted: Celebrity Partnerships

OBJECTIVE

After years of successful influencer partnerships together, Vinted was ready to take its creator strategy to the next level, stepping confidently into the celebrity space. The ambition was to elevate the brand’s visibility beyond the creator economy, aligning with household names whose influence transcended digital audiences and tapped into broader cultural relevance. The campaign also sought to reposition Vinted within the competitive resale market by converting talent previously aligned with rival platforms, reinforcing the brand’s leadership in sustainable fashion. With culture at its core, the strategy focused on reaching new demographics through moments that felt genuine, aspirational, and undeniably Vinted.

SOLUTION

This campaign marked a shift from influencer marketing to true cultural influence. Disrupt redefined Vinted’s approach by positioning celebrity partnerships as both strategic and creative catalysts, driving visibility while reinforcing the brand’s leadership in sustainable fashion. Every collaboration was built around cultural relevance and purpose, not just profile reach. Talent such as Aitch, Lola Young, and Holly Humberstone brought authenticity and scale, but the power lay in the storytelling. From charity-led wardrobes to music video integrations, each activation connected real-world creativity with measurable impact. The campaign’s success was rooted in precision; the right talent, the right message, and the right cultural moment. Proving that celebrity partnerships, when executed intelligently, can deliver commercial results without compromising brand integrity.