Disrupt focused on partnering with influencers whose brand ethos closely aligned with Vinted's, securing three-month exclusive partnerships to prevent collaborations with competitors in the luxury sector. Disrupt emphasised credibility, authority, and authenticity; leveraging influencers who resonated with Vinted's value proposition. Training influencers on Vinted’s bespoke Item Verification Service (IVS) and crafting targeted messaging for its rollout were pivotal in educating and engaging audiences, offering a competitive edge to both Vinted and the campaign.

The initial phase saw Disrupt partnering with four carefully selected influencers to generate content and garner support, gradually positioning Vinted Luxe as a premier destination for luxury fashion enthusiasts. As customer adoption grew and influencers recognised Vinted as a preferred platform for this purpose, the campaign expanded to include additional influencers throughout peak periods. Dynamic content on Instagram with a focus on stories linking directly to influencers' Vinted 'closets,' effectively drove engagement and conversions. This strategic approach not only showcased the influencers' luxury items but also highlighted the seamless integration of IVS, reinforcing Vinted’s dominance in the luxury resale market.