OBJECTIVE

Wizz Air sought to raise brand awareness among Gen-Z and millennial travellers in the UK through their "Let’s Get Lost" campaign. Targeting audiences seeking unique experiences and travel inspiration, the campaign aimed to create buzz around the airline by taking 35 competition winners and 36 carefully selected influencers on the trip of a lifetime: Destination Unknown.

SOLUTION

To maximise engagement, we chose influencers across various niches, prioritising creativity and authenticity over follower count. The campaign’s surprise element added excitement, with influencers receiving cryptic briefs, packing lists, and plane tickets labelled “Destination Unknown.” they would have no idea where they were headed until they touched down in Antalya, Türkiye, where an immersive itinerary showcased the destination’s adventurous and scenic highlights. Through strategic collaboration with Wizz Air and Türkiye’s Tourism Board, influencers experienced activities such as wild water rafting, buggy driving, and coastal boat rides. Our team provided 24/7 on-the-ground support to ensure seamless execution, coordinating with local stakeholders and approving real-time content for maximum exposure. The mystery of the trip captivated audiences online and attracted significant media attention, amplifying the campaign’s reach.