GLOBAL STRATEGY AND TOOLKIT

Disrupt developed a global toolkit and strategy for the roll-out of 'Absolute Extrakt'.

AIM

To make a big splash with their new drink, Absolut engaged Disrupt to develop a strategy, creative proposition and global toolkit for Absolut’s latest innovation “Absolut Extrakt”.

SOLUTION

Diving into the millennial alcohol consumer we created “Add extract to ordinary”, a creative proposition communicating Instagrammable moments from when the night turns with a shot of Absolut. This gave Absolut the framework to engage, delight and enthuse their core audience with the new product.

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DELIVERY.

+ GLOBAL BRAND TOOLKIT
+ ACTIVATION STRATEGY AND CREATIVE IDEAS
+ GLOBAL INFLUENCER STRATEGY
+ 15" TVC, PRODUCT
+ 50x BRAND SOCIAL ASSETS INCLUDING LIFESTYLE PHOTOGRAPHY AND CINEMAGRAPHS

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JOIN THE REVOLUTION. WORK WITH US.

Our rich understanding of social allows us to merge your business goals with culture, to stop thumbs and earn attention.

Get in touch

Disrupt are now part of digital marketing agency Found.
Check out the Found website here.