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GAMING INFLUENCER MARKETING AGENCY

GAMING INFLUENCER MARKETING
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GLOBAL INFLUENCER MARKETING AWARDS

THE DRUM RECOMMENDED

IMTB

BEST WORK PLACES

HEBE FOUNDATION

UK SOCIAL MEDIA AWARDS

CREATOR-LED STRATEGIES BUILT FOR ENGAGEMENT, LOYALTY AND PLAYER ACTION

Gaming isn’t just part of digital culture; it helped build it. It’s where online communities were born, creators became household names, and content became culture. We help brands tap into this world through creator-first campaigns that speak the language of gamers and deliver serious commercial impact.

Console drops. Title launches. Esports. Gaming tech. Disrupt connects brands with the influencers who shape opinions and drive action. Whether it’s driving sales, boosting downloads or building long-term brand love, our gaming marketing agency delivers campaigns that cut through the noise and plays to win.

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Breakdown

GAMING INFLUENCER MARKETING COVERED

INFLUENCER SELECTION


We find the right creators for your audience, gamers with real reach, strong engagement and credibility in their niche.

INFLUENCER RELATIONS


We work closely with creators to build genuine partnerships. From Let’s Plays to livestreams and sponsored series, we make sure it lands.

INFLUENCER SEEDING & GIFTING


Whether it’s early access, custom kits or exclusive drops, our seeding strategies build anticipation, loyalty and viral buzz around your launch.

CAMPAIGN MANAGEMENT


From creative concepts to compliance and reporting, we manage your campaign end-to-end, ensuring flawless execution across every platform.

CAMPAIGN REPORTING


We track performance in real time, measuring attention, interaction and impact, so you see exactly how your campaign is performing, and where.

MORE OF OUR WORK

Breakdown

DISRUPT GAMING MARKETING SERVICES

TIKTOK


TikTok is where gaming culture moves fast. We help brands show up natively, authentically and at the speed of the scroll. Whether it’s character teasers, gameplay moments or influencer-led challenges, we create platform-first content that engages gamers where they already are; in their feeds, discovering what to play next.

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CONTENT PRODUCTION


In gaming, creative isn't optional, it’s everything. We produce high-quality content that spans trailers, livestream cutdowns, native social edits, and creator collabs. Every asset is designed to feel part of the culture, not outside of it, giving you visuals that match the level of your game and the expectations of your audience.

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YOUTUBE


YouTube is the home of gaming content. Long-form, story-driven and built for deep engagement. We develop channel strategies and creator collaborations that go beyond the first level of gameplay. Think launch content, walkthroughs, commentary series and branded integrations that earn views, loyalty and genuine influence. Whether it’s driving pre-orders, building hype, or owning a niche, we make YouTube work hard for your brand.

YOUTUBE ADVERTISING


We run high-performance ad campaigns that put your game in front of the right players, with the right message, at the right moment. Whether it’s bumper ads for awareness or skippable formats designed to drive clicks and installs, we blend smart targeting with strong creative to maximise visibility without interrupting the experience.

TIKTOK ADVERTISING


Gaming ads on TikTok have to feel native, fast and fun. We build campaigns that mirror the platform’s energy by using creator-led content, trends and immersive ad formats to reach your audience in a way that feels seamless and earns attention. Every activation is built for clicks, installs and hype.

MEASUREMENT


We go beyond vanity metrics. Our reporting tracks performance across key actions including installs, watch time, community growth and cross-platform conversions. Whether you’re measuring campaign impact or fine-tuning your funnel, we give you data that’s as strategic as it is actionable.

WHY DISRUPT

We know gaming culture inside out. From console drops and DLCs to esports arenas and Twitch streams. As a gaming influencer marketing agency, we build campaigns that speak the language of the community, drive meaningful engagement and deliver commercial impact.

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EXPERT EXPERIENCE


We've worked with some of the biggest names in gaming, running launch campaigns, content collaborations and long-term partnerships that fans actually care about.

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GLOBALLY CONNECTED


From casual streamers to top-tier creators, we have direct access to gaming influencers across all major genres, platforms and territories.

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AWARD-WINNING RESULTS


We don't just collect trophies in game. We win them IRL. Our campaigns drive performance and have the industry recognition to back it up.

AWARD-WINNING RESULTS

TIME AND TIME AGAIN

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BEST TRAVEL AND LIFESTYLE CAMPAIGN, GOLD

Influencer Marketing Awards

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Best Campaign for ROI, Silver

Influencer Marketing Awards

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Best Use of Budget, Bronze

Influencer Marketing Awards

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INTEGRATED CONTENT CAMPAIGN OF THE YEAR

UK Content Awards

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BEST WORKPLACES, MEDIUM ORGANISATIONS

Great Places to Work, UK

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INTEGRATED CAMPAIGN

Digital Growth Awards

GAMING INFLUENCER MARKETING AGENCY FAQs

YOU'VE GOT QUESTIONS.

WE'VE GOT THE ANSWERS.

What is a gaming influencer?

A gaming influencer is a content creator who shares gameplay, reviews, walkthroughs, and esports commentary across platforms like Twitch, YouTube, and Discord. But they do more than just play; they entertain, educate, and engage passionate gaming audiences. Through live streams, video content, and community interactions, gaming influencers build loyal followings, shape player opinions, and drive real-time conversations. For brands, they offer a powerful gateway into an engaged, fast-moving culture where authenticity matters and community is everything.

Why do gaming brands use influencers?

Gamers trust gamers, and that trust drives results. Partnering with gaming influencers lets brands tap into passionate, highly engaged communities. These creators spark real excitement around new titles, products, or in-game features, making promotions feel authentic. The result? Stronger brand affinity, higher engagement, and a boost in downloads and in-game purchases.

Which social media platforms work best in the gaming industry?

Twitch: The epicentre of live gaming content.
YouTube: Home to gameplay, walkthroughs, and reviews.
TikTok: Quick clips for viral gaming moments.
Discord: Where gaming communities thrive.

Why choose Disrupt as your gaming influencer marketing agency?

As a leading gaming influencer marketing agency, we speak the language of gamers because we’re part of the culture. Our campaigns connect your brand with top-tier creators who know how to engage, entertain, and inspire. From building hype around new launches to fostering long-term community loyalty, we craft strategies that spark real interaction and drive measurable results.