51% of Gen-Zers say that they would be more likely to buy a product because their internet online celebrity recommended it.

As ever, Disrupt will continue to pioneer the way brands connect with their audiences through the use of data, cultural innovation, and disruptive content that commands attention. 

As with any digital marketing activity, to get the most out of your campaigns and make sure they are working how you want them to, you need to set goals and expectations. 

Our 5 key steps to building an outstanding Influencer Marketing strategy.

If you don’t know where to start it can be difficult to figure out what you need to be looking at and why.

Communities are the next step for Twitter users.