Influencer marketing should never be considered a one-time addition to a brand’s strategy. It is about building partnerships with people your audience listen to.

Brands that are blindly loading increased spend into the influencer channel are at risk of causing more consumer alienation than loyalty.

We’ve appointed Stevie Johnson, former Made in Chelsea star and veteran influencer, as the Managing Director of Disrupt. Find out more

Here are a few ways you can hone your brand’s pitches to talent – and ensure you don’t end up getting called out on Twitter!

It’s important to remember that no-one is the same: not one person in the whole world has had the exact same experiences, especially true of LGBTQIA+ people.

At its core, influencer marketing is monetising digital word of mouth. It pays to treat working with influencers as a longer term relationship.