Absolut Extrakt
ADDING EXTRAKT TO ORDINARY
THE ABSOLUT COMPANY COMMISSIONED US TO TAKE THE LEAD ROLE IN LAUNCHING AND ACTIVATING ABSOLUT EXTRAKT, A VODKA LOOKING TO BECOME FAMOUS TAKING ON THE SHOT MARKET.
A GLOBAL STRATEGY
WITH CREATIVE CONTENT PRODUCTION
BRAND STRATEGY
AND GLOBAL TOOLKIT
We worked with Absolut to create a global brand toolkit, a framework for launching and activating the product across all global markets. Focusing on the influential youth markets know as “the progressive connectors”. We’ve developed the brand strategy and creative concept, developed an asset suite spanning video, social cinemagraphs and stills along with an influencer framework.
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DELIVERY
We delivered all strategic elements alongside creative production for all channels.
Global Communications Toolkit
Influencer Framework
Activation Plan
Creative Direction
15″ TVC
Product Photography
Lifestyle Photography
Social Animations
Cinemagraphs + GIFS
SOCIAL CONTENT AND CREATIVE
Creative production of over 24 Assets, animations, and stills alongside a hero 15″ advert.
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