Making house of marley famous
Building an always on EMEA marketing strategy for House of Marley
BRAND STRATEGY AND INTEGRATED MARKETING FOR HOUSE OF MARLEY
Create
The House of Marley brand needed a new lead agency to reach their consumer in order to drive sales. They wanted a new approach on how to market their product. We identified their consumers, the channels they use and built an integrated campaign.
Connect
With a multi-channel approach we developed #MusicConnects. We sent YouTuber Fun For Louis to Jamaica to connect with the Marley roots to meet Rohan Marley and ran an influencer campaign creating micro content. All supported by a planned media buy on 4ODs All4, and a targeted youtube, Facebook and twitter spend.
Convert
Louis Vlog has had 200,00 views, and over 900,000 snapchat opens. The House of Marley website received an increase in click thoughs to product and has driven sales from both the Louis Vlog and media activity.
TAKING THE ECO-FRIENDLY STORY OF HOUSE OF MARLEY TO THE RIGHT AUDIENCE
AN ALWAYS ON INFLUENCER PROGRAM
We developed #TeamMarley in Europe, an always-on influencer program for House Of Marley building awareness through authentic relationships with influencers that fit the brand’s ethos.
Team Marley delivery
Hero Influencer partnership with Fun For Louis
12 Influential ambassadors from Sport, Music, Fashion, and Travel
174 Influencer total Seeds
18.6 Million Reach across program
1.8 Million #TeamMarley reach
Over 250+ Pieces of content posted
