GLOBAL STRATEGY AND TOOLKIT
Disrupt developed a global toolkit and strategy for the roll-out of ‘Absolute Extrakt’.
To make a big splash with their new drink, Absolut engaged Disrupt to develop a strategy, creative proposition and global toolkit for Absolut’s latest innovation “Absolut Extrakt”.
Diving into the millennial alcohol consumer we created “Add extract to ordinary”, a creative proposition communicating Instagrammable moments from when the night turns with a shot of Absolut. This gave Absolut the framework to engage, delight and enthuse their core audience with the new product.
GLOBAL INFLUENCER STRATEGY
+ GLOBAL BRAND TOOLKIT
+ ACTIVATION STRATEGY AND CREATIVE IDEAS
+ GLOBAL INFLUENCER STRATEGY
+ 15″ TVC, PRODUCT
+ 50x BRAND SOCIAL ASSETS INCLUDING LIFESTYLE PHOTOGRAPHY AND CINEMAGRAPHS