Absolut vodka

GLOBAL STRATEGY AND TOOLKIT

Disrupt developed a global toolkit and strategy for the roll-out of ‘Absolute Extrakt’.

AIM

To make a big splash with their new drink, Absolut engaged Disrupt to develop a strategy, creative proposition and global toolkit for Absolut’s latest innovation “Absolut Extrakt”.

SOLUTION

Diving into the millennial alcohol consumer we created “Add extract to ordinary”, a creative proposition communicating Instagrammable moments from when the night turns with a shot of Absolut. This gave Absolut the framework to engage, delight and enthuse their core audience with the new product.

GLOBAL INFLUENCER STRATEGY

DELIVERY.

+ GLOBAL BRAND TOOLKIT
+ ACTIVATION STRATEGY AND CREATIVE IDEAS
+ GLOBAL INFLUENCER STRATEGY
+ 15″ TVC, PRODUCT
+ 50x BRAND SOCIAL ASSETS INCLUDING LIFESTYLE PHOTOGRAPHY AND CINEMAGRAPHS

CREATIVE PROPOSITION – COMMUNICATING INSTAGRAMMABLE MOMENTS.