#Alizé hour feat. Big narstie and caggie dunlop

DRIVING SALES OF ALIZE USING INFLUENCER MARKETING AND SOCIAL CONTENT.

Alize tasked us with helping them strategically launch and activate their Tesco partnership over the festive season. Our challenge was to find a way to make Alize relevant to the Tesco shopper whilst staying true to its roots in urban culture and hip-hop.

SWAG UP YOUR COCKTAILS

EARNING ATTENTION

Swag up your cocktails was a huge success, driving both awareness, high view through rate and sales to Tesco online. #AlizeHour became a campaign in itself where we grew it into a Friday night playlist, and cultural drinking ritual via social media.

Key Stats

3x videos
2x influencers
Native uploading
Social paid media (Instagram + facebook ads)
4.2 Million reach
1.3 Million views
800k Engagements
12,607 Clicks