THE MISSION
We were tasked by Thomas Cook to deliver an end to end youth marketing solution for their Club 18-30 brand, bringing it to the forefront of their target’s minds.
Making club 18-30 famous
with #legendaryholidays
INSIGHT
Running sentiment analysis on social media we found that people associated their summer holidays with legendary moments and legendary experiences.
This led us to #LegendaryHolidays. A campaign that heroes the moments and experiences friends share on the unforgettable Club 18-30 holidays.
#LEGENDARYHOLIDAYS
Starting with a brand refresh, content and channel strategy we built a year-long youth marketing plan spanning social content production, influencer marketing and activation across media partners and paid channels around #LegendaryHolidays.
DELIVERY
)
Content Strategy
Content Production
Social Ad Creation
Micro Content
)
Gaz Beadle
Imogen Townley
Big Narstie
Jordan Weekender
)
UNILad
Student Problems
Wall of Comedy
Entertainment Daily
GRM Daily
THE RESULTS
We’ve repositioned Club 18-30 as the leaders of youth holidays with #LegendaryHolidays. From insight and influencers, to media partnerships and activation across multiple channels.
