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Making club 18-30 famous
with #legendaryholidays

THE MISSION

We were tasked by Thomas Cook to deliver an end to end youth marketing solution for their Club 18-30 brand, bringing it to the forefront of their target’s minds.

INSIGHT

Running sentiment analysis on social media we found that people associated their summer holidays with legendary moments and legendary experiences.

This led us to #LegendaryHolidays. A campaign that heroes the moments and experiences friends share on the unforgettable Club 18-30 holidays.

#LEGENDARYHOLIDAYS

Starting with a brand refresh, content and channel strategy we built a year-long youth marketing plan spanning social content production, influencer marketing and activation across media partners and paid channels around #LegendaryHolidays.

DELIVERY

Content Strategy
Content Production
Social Ad Creation
Micro Content

Gaz Beadle
Imogen Townley
Big Narstie
Jordan Weekender

UNILad
Student Problems
Wall of Comedy
Entertainment Daily
GRM Daily

THE RESULTS

We’ve repositioned Club 18-30 as the leaders of youth holidays with #LegendaryHolidays. From insight and influencers, to media partnerships and activation across multiple channels.

+ 14 MILLION IMPRESSIONS
+ 800K ENGAGEMENTS
+ OVER 9 MILLION VIEWS
+ 25,000 HOLIDAY CLICKS
+ 25X VIDEO CONTENT CREATED