The mission

We were tasked by Thomas Cook to deliver an end to end youth marketing solution for their Club 18-30 brand, bringing it to the forefront of their target’s minds.


Running sentiment analysis on social media we found that people associated their summer holidays with legendary moments and legendary experiences.

This led us to #LegendaryHolidays. A campaign that heroes the moments and experiences friends share on the unforgettable Club 18-30 holidays


Starting with a brand refresh, content and channel strategy we built a year-long youth marketing plan spanning social content production, influencer marketing and activation across media partners and paid channels around #LegendaryHolidays.


  • Content Strategy
  • Content Production
  • Social Ad Creation
  • Micro Content
  • Gaz Beadle
  • Imogen Townley
  • Big Narstie
  • Jordan Weekender
  • UNILad
  • Student Problems
  • Wall of Comedy
  • Entertainment Daily
  • GRM Daily


We’ve repositioned Club 18-30 as the leaders of youth holidays with #LegendaryHolidays. From insight and influencers, to media partnerships and activation across multiple channels.

  • 14 Million Impressions
  • 800k Engagements
  • OVER 9 Million views
  • 25,000 Holiday clicks
  • 25x Video content created